Marketing strategies Essay Example | Topics and Well Written Essays - 750 words

Marketing strategies - Essay ExampleThis paper applies different marketing concepts and strategies to give way Starbucks Caf.Starbucks Caf is a world leading retailer in specialty coffee drinks with over 15,000 stores across 43 countries (Annual Report Starbucks, 2007). Last year the social club meat global amounted to $10.31 billion (Yahoo, 2008). The fraternity follows two major marketing philosophies which are the customer concept and the societal marketing concept. The application of the customer concept at Starbucks is achieved through the company vision of providing the best customer service in the industry.At Starbucks customer service is not just a business piece it is integrated into the corporate culture. This company whose core business is selling quality coffee beverages has become a global icon of popular culture in the United States and worldwide. At Starbucks coffee is not just a drink, it is a complete experience. People go to Starbucks because it offers an eccen tric comfortable atmosphere that is created by the companys partners (employees). Starbucks offers a variety of the best tasting top quality coffees in the world. The clients are enticed to stay around the stores and hangout to enjoy some of the companys other products and services such as coffee merchandise, fresh foods, consumer and entertainment products which include high speed wireless internet access (Starbucks). In 2006 Starbucks was ranked number ten in customer service in the world by BusinessWeek for their friendliness, knowledge and availability (Businessweek, 2007).Customer service is a dodging that is integrated in the entire supply chain. At Starbucks the customer service philosophy starts with the coffee farmers & makers and its suppliers of materials. Starbucks builds close relationships of mutual benefit with its suppliers to ensure the company obtains the manageable price and on time delivery. The