How Russia Viewed the Bush Presidency Term Paper

How Russia Viewed the Bush Presidency - Term Paper Example ning that main criterion in assessing the situation in Iraq should be the weapons inspectors findings, which must be presented to the United Nations Security Council. Russia, along with France and China, believed that the U.N. Resolution 1441 that created a new tough inspections regime, would be necessary for the United Russia had joined the coalition against terror, promising to share intelligence and offering political support to the US president. President Putin promised to increase the supply of weapons to the Northern Alliance in Afghanistan. Russia had supplied the Northern Alliance with arms to be used in Afghanistan against Taliban. He also offered to open Russian airspace to US airplanes for humanitarian flights, and to participate in search and rescue operations. When the leaders of the Central Asian States offered bases to the coalition for the attack against Afghanistan, Putin announced that he had approved the offer. However, it is important that there were vast differences between the two countries in their perception of terrorism. In Russia the origins of the terrorist threat lay in the weakness of the state. Political instability, poverty and inequality in Russia in the 1990s provided a fertile climate for radical groups to attract followers and for foreign Islamic networks to penetrate the country. Russia and the United States are also dealing with different enemies. The United States’ chief enemy in the war against terrorism is al-Qaeda. In Russia, however, the terrorist threat originates primarily in Chechnya. Russia seemed to get very little benefit from its cooperation with the coalition against terrorism. As a realist and a pragmatist, Putin understood that Russia would become irrelevant if it did not cooperate in the coalition against terrorism, but he also believed that knowledge of the difficulties of fighting in Afghanistan, the intelligence that Russia had been gathering and its relationship with the Northern Alliance were assets

The Psychological Dangers of Unemployment Essay Example for Free

The Psychological Dangers of Unemployment Essay Work is inexplicably bound to human existence. Since the dawn of time, human beings had to live by the sweat of their brows in order to ensure their survival. The advent of technology did not change this reality – the former only diversified work, as well as made it faster and more convenient. So closely linked is work to human existence that entire schools of thought were actually built around this association. The Prussian philosopher and political economist Karl Marx (1818-1883), for instance, argued that an individual’s identity was based on what he or she did for a living (Sayers 39). A person’s occupation supposedly reflected his or her faculties. The loss of work would therefore have an adverse effect on all aspects of a person’s life. In his article The Consequences – Undoing Sanity (2006) Louis Uchitelle argued that unemployment translates to more than just the loss of an occupation. When an individual becomes unemployed, he or she loses not just economic security but also his or her self-esteem (Uchitelle 299). This observation is very much true in the United States, a country whose culture strongly emphasized independence and individual achievement. Since its institution, the US has created an image of itself as an egalitarian society. Every American, regardless of race, creed or social status, had to work for their own survival. Consequently, when meeting someone for the first time, the question â€Å"What do you do? † is not far from the American’s lips. In American culture, a person’s job provides other people an idea about his or her personal background – educational attainment, upbringing, tastes, gender preference, etc. (Seguin 14) Furthermore, American culture associates work with personal accomplishment (Seguin 14). The egalitarian nature of American culture brought about the latter’s philosophy that diligence and industry are the tickets to better times. It is therefore not unusual for the average American to hold two or three jobs at the same time. Most Americans were first exposed to work through part-time jobs during their teenage years. Globalization, however, shattered the aforementioned ideals. Eager to cut down on operational expenses, many US enterprises resorted to downsizing. Minor operations, such as telemarketing and customer assistance, were transferred to Third World countries. For these companies, downsizing made good business sense – the Third World was a source of cheap but highly-skilled labor. But the American workers did not share the same belief. For them, downsizing meant the closure of firms and massive layoffs. Employees who faithfully served a company for many years suddenly found themselves out of work. Worse, they were unable to find a new job. Simply put, downsizing spelled poverty – decreased household expenditures, searching for a cheaper place to live, selling of properties that took many years to obtain just to make ends meet. Numerous studies have already been conducted on the damaging effects of joblessness, particularly on unemployment brought about by layoffs – decrease in family cohesion, a rise in the divorce rate, the unwinding of communities and guilty feelings among employees who dodged a layoff. But Uchitelle pointed out that the layoff in itself is already a very damaging blow (Uchitelle 301). Most employees who have been laid off often attribute their misfortune to their â€Å"mediocre† performance as workers (Uchitelle 301) – they were fired probably because they always reported late for work, they called in sick even if they really were not, their employers were not satisfied at their outputs, etc. Others, meanwhile, convince themselves that it is the company who has the problem and not them (Uchitelle 301). They may rationalize that the company is having financial trouble, hence the need to reduce the number of hands that it had to pay. Or maybe layoffs were simply commonplace, given the dismal state of the economy. Despite these elaborate justifications, the feelings of diminishment would still surface (Uchitelle 301). How come they were fired, while their co-workers were not? This sense of diminishment, in turn, has very destructive psychological effects. Despite encouragement from friends and family members, those who have been laid off may no longer feel any enthusiasm about pursuing a new job. This lack of interest has two sources – low self-esteem and the fear of failure (Uchitelle 302). A person who lost his or her job because of a layoff may feel that he or she is too incompetent for any kind of work. Such self-pity, consecutively, generates the fear that they will end up getting fired from the next job that they will avail themselves of. Layoffs can be more psychologically damaging for men, who are still traditionally expected to become the breadwinners of their respective families. One of Uchitelle’s respondents, Stacey Brown, was very much distressed over the negative personality changes in her husband, Erin, after he was laid off from his job as a mechanic in United Airlines. Prior to the layoff, Erin was a hardworking, ambitious man who was devoted to his job and had many future plans for his family (Uchitelle 299). But according to Stacey, he was unable to pick up his life after he became unemployed. She believed that â€Å"the layoff destroyed (her husband’s) self-esteem† (Uchitelle 299). Since Erin lost his job, he no longer had the self-confidence to look for a new job or pursue any other endeavor. His wife had to prod him into applying for a job as a technical specialist in a Rolls-Royce engine plant in Indianapolis. Erin, however, did not get hired. Stacey sensed that this incident made him averse to work of any kind (Uchitelle 303). For one, he described the plant’s human resources manager in a resentful and insulting manner. According to Erin, â€Å"I was well-qualified and I went through a lot of effort to get (the job)†¦and it turns out the guy who was doing the hiring had not bothered to understand the nature of the job he was in charge of filling† (Uchitelle 303). In addition, he was no longer interested in fulfilling his former plans of opening his own business. In order to lift his spirits after getting laid off, Stacey insisted on purchasing a rundown three-bedroom house located near their residence (Uchitelle 300). She hoped that in buying the house, she would be able to help him fulfill his dream of renovating and reselling rundown houses (Uchitelle 300). It proved to be a false hope. Although Erin started construction work on the house, he completed only the exterior part. Despite his excuses such as having to take care of their son, Kyle, Stacey knew the real reason behind his inability to finish reconstructing the house – he was afraid of another failure. According to Stacey, â€Å"(He) did not want to take the risk of actually finishing the (house) and then somehow (losing it like his former occupation)† (Uchitelle 304). No amount of support and understanding from Stacey helped Erin. Although he had just completed a two-evening-a-week course in air condition repair, he did so for the wrong reasons. â€Å"I know that I will be overqualified for the next position that I take,† Erin said (Uchitelle 305). Simply put, the layoff made him feel that he was too incompetent for any gainful employment. Thus, he contented himself with low-paying, dead-end jobs, such as air condition repair. Aversion towards work is another common response among those who experienced a layoff. Getting fired despite dedication to a particular job and or company may make them disillusioned with the point of working for a living (Barling, Kelloway and Frone 291). For them, working no longer makes any sense – they would probably get fired anyway. Losing a job is indeed very tragic, as the absence of livelihood would definitely spell poverty for a person or a family. But the tragedy associated with a layoff is even worse. An employee who gets laid off from work ends up losing not only his or her economic security, but also his or her self-esteem. He or she would most likely think that his or her incompetence led to the loss of his or her job. But wallowing in self-pity will not get anyone anywhere. After a period of mourning over loss, an individual will have no other choice but to move on with his or her life. Time, after all, never waited for anyone.Furthermore, a person who is down has no other way to go to but up. Works Cited Barling, Julian, E. Kevin Kelloway, and Michael Robert Frone. Handbook of Work Stress. London: SAGE, 2004. Sayers, Sean. Marxism and Human Nature. New York: Routledge, 1998. Seguin, Robert. Around Quitting Time: Work and Middle-Class Fantasy in American Fiction. Durham: Duke University Press, 2001. Uchitelle, Louis. The Disposable American: Layoffs and Their Consequences. New York: Knopf, 2006.

Impact of Globalisation on Australia

Impact of Globalisation on Australia Table of Contents 1. Title page 2. Table of Contents 3. Introduction 3.1 Map of Australia 4. Social Impacts of Globalisation 4.1 Positives 4.2 Negatives 4.3 The Verdict 5. Political Impacts of Globalisation 5.1 Positives 5.2 Negatives 5.3 The Verdict 6. Economic Impacts of Globalisation 6.1 Positives 6.2Negatives 6.3 The Verdict 7. Environmental impacts of Globalisation 7.1 Positives 7.2 Negatives 7.3 The Verdict 8. Conclusion 9. Bibliography Introduction Globalisation is what runs the modern world now especially with the ever-increasing knowledge and advance in technology connecting the world person to person. With modern technology, two people on different sides of the world can talk to each other with instant messaging. In this way the world grows smaller, quicker and easier to live in. It’s not just technology that influenced globalisation, the current ability to have cheap, quick and easy global trade that has given everyone on Earth something not native to their country. As Australia is a fairly new developed country, it is moving away from being a colonised country, globalisation has helped Australia become a wealthier country. Is Globalisation a good thing for Australia? How has Australia been affected and where? This report answers that question. Figure 1: Social Impacts on Australia Australian society has expanded to the entire world with modern technology and networking. Australians can now communicate to people around the world in an instant using instant messaging and phone calls as well as the increasing number of international Australian citizens. However, what effect does this have on Australia? Positives Australia is a fairly new country and often receives information and trade products latest out of most other countries. However, the invention of internet and network has enabled Australians to receive information and retail quicker as well as speak with people worldwide. Australia is close to 3rd world countries and is a fairly cheap source of refuge and international education, this also makes Australia a place for refugees and international families hoping for a good education for their children. Australia is moving closer to the rest of the modern world. Negatives With Australia slowly becoming more culturally and ethnically diverse, unwanted attention is being brought to Australia. The recent G20 meeting has started protests across the wealthier and poorer countries to stop G20 as it may separate the world and throw the economy off balance as well as raising awareness for world crisis and demanding for public needs. The public has also divided to challenge the governments to allow or ban refugees from entering Australia. When Australia allows refugees to enter Australia, people protests as the refugees may bring diseases, spies and war. When Australia sends refugees back then Australians protest to allow refugees in the country. The Verdict Australia has been mainly positively affected by globalisation in society, particularly in the tourist industry. Australia is one of the most unique countries for its strange geographic structure and wildlife. When tourist and refugees that have gained citizenship have seen the country that is Australia, The tourist and refugees will arrange for their friends and family to travel. Political Impacts on Australia Australian government has strong connections with other nations with official visits and assisting with international and worldwide affairs. Recent Australian government has made Australia a very involved country with the world, involving Australia in many world affairs such as wars, political meetings and attending to crises. Positives Involving Australia internationally was the right choice to make a good image other countries. Assisting in wars, attending casual and business meetings as well as just being there for a handshake has given off the image that Australia is a friendly country and a great continent†¦ Negatives Sometimes the Australian government forgets that there is such a thing as too involved. People have died in assisting international wars, several citizens live in fear of war being brought to Australia through involvement and asylum. G20 has scared off some of the poorer countries and some are taking advantage of the meeting and protesting for the world leaders to serve their needs. The Verdict Currently Australia has good favours with wealthier countries but connections with the poorer countries is rusty or unknown due to involvement. However, the country has benefitted from the government’s decisions, connections made and favours from Britain. Australia is also slowly getting wealthier, only a decade ago, people mainly drove cheap but practical Japanese cars but now expensive and better looking European cars are driving around the streets. Economic Impacts on Australia Australia has been isolated from other continents for billions of years and this has allowed Australia to hid it’s valuables until modern technology found them. Australia is rich in iron and coal and as the country itself doesn’t need it, all the raw materials are sold overseas. However, how much is used here and how much is bought from overseas? Positives Australia’s economy is focused on the mining industry and its exports. Australia exports mainly to countries with low iron, coal and gold deposits such as major Asian countries with fast development and requirement for steel. Modern technology has allowed for a year of mining to travel to overseas countries in less than two weeks by boat and about a week by plane factoring in the travel time from mine to port. Being a top exporter for mining products, this makes Australia a favourite for metal exports, most exports going to China, Japan, Korea and the United States. Apart from mining and gas exports Australian farming, medicinal chemicals and animal food products are bought by other countries and combined with all the other top exported products, Australia makes approximately $249 billion from raw materials. Negatives As Australia is a developed country, everyone is trying to stay up to date with the rest of the world and imports computers, machines, parts and cars which are all new, always updating and very expensive. Cars also need fuel to run on so large imports of crude and refined petroleum are bought in plenty as well as medicine for Australia’s sick and injured. Overall, adding all the top imports together, Australia spends about $240 billion on imports, only about $9 billion of profit. The Verdict Australia spends large amounts of money on imports and leaving a little left for saving. Being a young country means Australia doesn’t have a good economic foundation to build on or much variety to offer. To keep up with the world, much has to be imported mostly computers and many different types of machines, all new and expensive. With $249 billion made from exports and $240 billion spent on imports, quite a lot of the products imported are used and not re-sold. Possibly the only time Australia made the most money was during the gold rush and the start of the microchip age. Environmental Impacts on Australia Australia was an originally isolated country where people lived with and not off of the country until European settlement started and the coasts were over taken with modern technology. Was European settlement really beneficial for Australia? Was the old way of living for the indigenous the better way? Which way is better now? Positives In one way, being a young country is good, the Australia is possibly the least polluted and destroyed major European country. Australia is often choosing the most sustainable options for the country as the wildlife and vegetation native is not found anywhere else and currently, introduction of wildlife and vegetation is taking over much of the original land. Negatives Australia is mostly dusty red desert with dry deep-rooted plants, it is also where most of the most plentiful raw mining materials are. Australia is a country that can relate to District 12 of Panem, a country of miners. The desert of Australia is slowly becoming more unstable with the replacement of short-rooted plants, the dust storms of 2009 were caused by the combination of uprooted plants, bushfires, salinity and holes in the country for mining. People experience low visibility, possible blindness, dusty clothes, machines and houses. The dust was dumped all over Eastern Australia and the surrounding seas and coasts. The Verdict Too much has happened to the country that has not helped, the gold rush, introduction of wildlife and vegetation and general European influence from settlement. The way the indigenous Australians lived was a more peaceful and safe than the modern way of life where the more people rip up the land, the better for the people. Soon there would be nothing left for humans to live on and technology won’t be able to feed us. Conclusion Australia has mostly benefited from globalisation in terms of Social and political, however, the economic and environmental aspects are still in between good and bad†¦ Bibliography Cite This For Me, (2014). Cite This For Me: Automatic bibliography generator. [online] Available at: https://www.citethisforme.com/ [Accessed 25 Nov. 2014]. Citewrite.qut.edu.au, (2014). QUT cite|write Writing a report. [online] Available at: http://www.citewrite.qut.edu.au/write/report.jsp [Accessed 25 Nov. 2014]. DCosta, A. (2014). Will growth mean more jobs? Not necessarily. [online] ABC News. Available at: http://www.abc.net.au/news/2014-11-14/dcosta-g20-should-focus-on-jobs-not-growth/5891308 [Accessed 26 Nov. 2014]. Fisher, M. (2013). A revealing map of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s most and least ethnically diverse countries. [online] Washington Post. Available at: http://www.washingtonpost.com/blogs/worldviews/wp/2013/05/16/a-revealing-map-of-the-worlds-most-and-least-ethnically-diverse-countries/ [Accessed 26 Nov. 2014]. Globalization101, (2014). What Is Globalization?. [online] Available at: http://www.globalization101.org/what-is-globalization/ [Accessed 25 Nov. 2014]. Green, J., Muller, S., Johnson, D., Danko, M., Barret, T. and Meyer, R. (2014). Globalization II Good or Bad?: Crash Course World History #42. [online] YouTube. Available at: https://www.youtube.com/watch?v=s_iwrt7D5OA [Accessed 26 Nov. 2014]. Green, J., Muller, S., Johnson, D., Danko, M., Meyer, R. and Barret, T. (2014). Globalization I The Upside: Crash Course World History #41. [online] YouTube. Available at: https://www.youtube.com/watch?v=5SnR-e0S6Ic [Accessed 26 Nov. 2014]. IMPACTS, G. (2014). GLOBALIZATION AND ITS SOCIAL-CULTURAL-POLITICAL AND ECONOMIC IMPACTS. [online] Academia.edu. Available at: http://www.academia.edu/4668865/GLOBALIZATION_AND_ITS_SOCIAL-CULTURAL-POLITICAL_AND_ECONOMIC_IMPACTS [Accessed 25 Nov. 2014]. Investopedia, (2014). How Globalization Affects Developed Countries. [online] Available at: http://www.investopedia.com/articles/economics/10/globalization-developed-countries.asp [Accessed 25 Nov. 2014]. Moodle.sjac.qld.edu.au, (2014). [emailprotected]: Login to the site. [online] Available at: https://moodle.sjac.qld.edu.au/moodle/course/view.php?id=718 [Accessed 25 Nov. 2014]. Moodle.sjac.qld.edu.au, (2014). [emailprotected]: Login to the site. [online] Available at: https://moodle.sjac.qld.edu.au/moodle/mod/forum/view.php?id=24840 [Accessed 25 Nov. 2014]. Morin, R. (2013). The most (and least) culturally diverse countries in the world. [online] Pew Research Center. Available at: http://www.pewresearch.org/fact-tank/2013/07/18/the-most-and-least-culturally-diverse-countries-in-the-world/ [Accessed 25 Nov. 2014]. Um.dk, (2014). What is a Trade Barrier. [online] Available at: http://um.dk/en/tradecouncil/barriers/what-is/ [Accessed 26 Nov. 2014].

Early Jewish Migration to Maryland Essay -- Judaism

The Early Waves of Jewish Migration to Maryland Introduction: The state of Maryland is current home to over 235,000 self-identified Jewish residents, making up over 4% of the total state population (JDB, 159). Today, Jewish Marylanders live in an open, welcoming environment, but this was not always the case. When the first Jewish settlers landed in St. Mary’s City, political equality was only a hope for the distant future. The first wave of Jewish migration to Maryland was marked by a trend of percolation rather then influx migration. Jews in the area practiced a quiet observance rather then an open profession of faith. After the Revolutionary War, urbanization increased and wave two of Jewish migration began. But it wasn’t until 1826, the year the â€Å"Jew Bill† was passed, and the begging of Wave 3 that Jews in Maryland could truly experience political equality. Migration Wave One: The first record of Jewish settlement in colonial Maryland appears as early as the 1630’s. The individual who is credited as being the first Jewish colonist, a Portuguese itinerant salesman named Mathias de Souse, is recorded to have moved to the area in 1633 (Schwartz-Kenvin, 130). De Souse’s arrival to the region marks the beginning of the first wave of Jewish migration. This wave begins in 1633 and ends a decade before the revolutionary war, in 1765. When comparing Jewish migration in the Chesapeake region to migration patterns in surrounding areas, the lack of movement to the area best defines this period. Large Jewish communities were forming in New York, Newport, Savannah, and Charleston, yet Maryland remained relatively free of Jewish settlement. On a local scale, Schaefersville and Lancaster, both prominent Jewish communi... ...y Jewish Life, University of Connecticut. 9 Feb. 2008 . *Cited in text as JDB* 3. Maryland. Archives of Maryland Online. Bacon's Law of Maryland. *Cited in text as AMO* 4. Rabinove, Samuel. "How -- and Why -- American Jews Have Contended for Religious Freedom: the Requirements and Limits of Civility." Journal of Law and Religion 8 (1990): 131-151. 1 Mar. 2008 5. Sarna, Jonathan D. "The Impact of the American Revolution on American Jews." Modern Judaism (1981): 149-160. 9 Feb. 2008. Oxford University Press 6. Schwartz-Kenvin, Helene. This Land of Liberty. New York: Behrman House, 1986. 112- 137 7. Stern, Horace. "The First Jewish Settlers in America: Their Struggle for Religious Freedom." The Jewish Quarterly Review (1996): 289-296. 2 Mar. 2008. Center for Advanced Judaic Studies, University of Pennsylvania

7 Eleven or also known as 7-1 Essay

1.0 Introduction 7 Eleven or also known as 7-11, is part of an international chain of convenience stores. 7 Eleven is the world’s largest operator, franchisor, and licensor of convenience stores with more than 50,000 outlets. 1.1 Objective and Scope The purpose of this report is to analyze and evaluate 7 Eleven’s marketing strategies and practices to demonstrate that 7 Eleven is â€Å"marketing-oriented†. The scope of the report includes PESTEL analysis and Porter’s 5 Forces analysis to confirm its threats and chances to improve it. This report also include SWOT analysis and the 7 P’s and marketing strategies that are applied for 7 Eleven. 1.2 Background of 7 Eleven The 7-Eleven stores in Malaysia first opened in 9 October 1984 and achieved a milestone with its 1000th store opening in 2008. The store originally opens from 7 am to 11 pm and operates 7 days a weeks. The stores hold around 1,800 of products, including its own propriety brands such as Big Gulp and Slurpee. 7 Eleven introduced new complimentary products and services, differentiating the brand by allowing bill payment service, selling frozen food, ready-to-eat food and fresh food. Other services that are available in 7-Eleven include Touch N Go reload, soft pins, ink cartridge, refill and photocopying, fax, ATM and internet games’ starter packs. 2.0 Environmental Analysis Environmental analysis is a basic marketing function used to help marketers identify trends or outside forces that may impact upon the success or failure of a particular product. 7 Eleven has analyzed the environment which is its macro environment before starting out the launching of the products by making sure that the products have meets all of its expectations and respects the specifications that are needed to abide by the law. 7 Eleven does its research by observing and getting feedback forms their customers. The marketing intelligence that 7 Eleven applied are internal database by getting information of their customer’s average age, income, education and what they typically spend per visit. This allows 7 Eleven to create profiles of typical customers, characteristics they use to target other noncustomer  consumers. 2.1 Macro Environment PESTEL are used on human resource and introductory marketing courses in most studies. PESTEL are also known as Politic, Economy, Social, Technology, Environment and Legal. It has been used for quite a long time and the history is so far still unknown. PESTEL analysis is applied because it helps a company to make decisions for future which enables them to understand wider about the environment in which they operate. PESTEL analysis is also applied to take advantages to maximize the opportunities and minimize the threats to an organization by conducting strategic analysis. As can be seen on table 2.1-2, 7 Eleven have a huge amount of threats and this are and will be affecting 7 Eleven’s sales. Firstly, 7 Eleven have a large number of threats in the current situation unlike last time. The threats are high not only in new entrants but also on the substitutes that are currently existed around the world. 7 Eleven may be a booming store last time but not anymore due to a massive amount of new entrà ©e that are almost similar to 7 Eleven from products to services. In order to compete with these competitors, 7 Eleven have formulate effective strategies and marketing mix strategies. 2.3 SWOT Analysis SWOT analysis is used for identifying and determining the internal and external factors that can have an impact on the capability of a project. SWOT analysis are applied in this project is to make sure that the project or goal is worth conducting and what is the requirement to make it profitable. SWOT stands for Strength, Weakness, Opportunity and Threats. As can be seen in Table 2.3-1, 7 Eleven has been using its strength by offering a variety of goods in a low price and operates 24 hours in 7 days. So far, 7 Eleven is the only store that supply a cold drink known as Slurpee which makes a number of difference than other stores. 7 Eleven’s weakness is that not every store can provide what other stores can because some stores are smaller which makes it hard to supply. 7 Eleven are well known because of their strategic locations and these attract customers, this makes the store a higher chance of being franchise due to its popularity. However, there are a large number of competitors that provide almost the same stuff that 7 Eleven provide. This makes the products and services sold to have a wide variety of substitutes. 3.0 Marketing Strategies Marketing strategy is the base of marketing layout like market segmentation, market positioning and market targeting. Marketing segmentation is used to categorize the marketplace into divisions on which are accessible and have marketing potential, while market positioning is used to change the consumer’s perception of a brand or product connected to the idea of other competing products. Last but not least, market targeting is function to sell its products and services to, and to whom it directs its marketing efforts. 3.1 Market Segmentation 7-Eleven applied an effective market segmentation strategy by dividing its segments into four categories for example geographic and demographic strategy. These two strategies can be seen in the diagram below. 3.2 Market Targeting Market targeting strategy are applied by 7 Eleven after performing a market research like collecting information on the frequency of target customers that may come to purchase the products. In this scenario, 7-Eleven is mostly likely to target the customers from age of 30 and above as working adults and certain adults that have families will most probably come to buy convenient products for the needs of their families. In addition, women and men’s needs are fulfilled as items for both genders are available at 7-Eleven stores. Besides, 7-Eleven stores are located near residential and commercial areas, thus attracting the selected target customers to come and buy products in a quick manner. 3.3 Market Positioning 7 Eleven applies demographic- related positioning to position their products by using various demographics such as age and gender. Brands of products available 10 7-Eleven 1Product wide range 0 10 -10 Based on the diagram above, the brands and wide range of products available are at a high level indicating that ages and genders differences of customers are being covered as in their needs and wants. Product positioning objectives must be supported by the overall marketing mix. Although positioning shows the target market perception of the product, it cannot be completed with the promotional mix only. All marketing mix particles, especially the product mix, required to be continually stressed at the final positioning mission. 4.0 Marketing Mix Strategies Marketing mix strategies is a framework applied in marketing by marketers. It is an important during releasing a product or brand’s offer, and is often related with the four P’s which are price, place, promotion, and product. While in service marketing, the four Ps are further added into seven P’s which are process, physical evidence people and are used to describe the characteristics of services. 4.1 Product 7 Eleven’s product includes fresh food with hot drinks, treats, refreshments, convenient items and personal care products.7 Eleven are a recognized brand due to its ability of creating effective changes that determines the local market needs which makes it famous. 7 Eleven is able to meet a high demand in convenience retail through its facilities, everyday fresh products and good quality customer service. 7 Eleven guarantees that the products and services are in good quality. As an example, 7 Eleven provides recharge cards, chargers, batteries and handsets to help their customers to stay connected. 4.2 Price Pricing strategy is used in business to sell a certain product or services. It can be used to protect an existing market from new competitors, expand market share in a market or to penetrate to bigger market. The type of pricing strategy used by 7 Eleven is the competition pricing which defines setting a price in comparison with competitors. 7 Eleven has three main options which are to lower the price, exact price or price higher than the competitor’s products. The benefit of applying this strategy is that it will offer a price matching service which set a price limit for items available at 7 Eleven stores to maintain the price like other stores, which prevents regular customers of 7 Eleven to purchase at other stores. 4.3 Place Distribution strategy is a way to grab the product or service in any distribution mediums to the end-user in other words, how and where the consumer purchases the product or service. Strategy applied by 7 Eleven is its multi-channel distribution strategy where it covers purchases from a  store, website, telephone ordering, catalog ordering and comparison shopping sites. For example, 7 Eleven does not only provides purchasing of items in their stores but also deliver the products to homes such as confectionary items, snacks, beverages, perishable items, tobacco and mobile phone top-up . The location of 7 Eleven is commonly situated at high-traffic and easily accessible areas such as along peak roads, highway rest stops, petrol stations that are operates 24-7. This makes it simple and convenient for customers to shop. 4.4 Promotion Promotional tools are applied to differentiate the delivery of both paid and unpaid promotional methods. Each tool contributes in a unique way to connect customers and achieve communication goals. Example of tools is sales promotion, advertisement, personal selling and public relation. Promotional tools are used effectively by 7 Eleven stores as it provides good coverage of advertisement and sales promotion on their products. Under advertisement section, 7 Eleven gives clear advertisement message about their products by stating out their selected products to offer, discounted price of the item, ways to reach them and dates before the promotion ends. Message is advertised through short video playbacks on internet and online advertisement on social network as these channels and medium are the latest and effective method for advertising media today. Besides that, 7 Eleven also uses sales promotion method as their strongest platform to find customers as it can gradually increase sales. Examples of sales promotion used are promoting their products through online websites, lucky draw competitions, contests and gift cards. 4.5 People Employees in 7 Eleven stores are efficient and effective as it recruits creative and qualified salespersons that are capable in overseeing day to day operations and are willing to work diligently while fostering a good shopping environment for their customers. The employees are trained by attending four to eight weeks of training before begin to work. Interactive classroom tuition is provided to train employees and computer-based training modules to teach staffs about customer service standards. In addition, employees at 7 Eleven are taught and trained to have good communication  skills with customers to keep their good impression on 7 Eleven reputation. Apart from that, they monitor their customer’s satisfaction by requesting feedbacks and comments from their customers through social network or questionnaires given to them. 4.6 Process Process is effective as customers are retained as other services and products are expanded and indicated to them. It is used to meet the needs of different individuals by experiencing a similar service at the same time as well as balancing the demands of customers with the supply provided. The balance of demand and supply can be explained using two situations. Firstly, if the demand is high, 7 Eleven will hires more staffs and part time employees to serve the customers and to monitor the stores. Secondly, if the demand is low, the price of the products is lower than normal to keep their customers from buying from other retailers. 4.7 Physical evidence 7 Eleven is excellent as the signage around the building is strategic and is clear to grab the attention of customers. The logo design of the building is attractive and catchy enough for customers to come and shop at the stores. 7 Eleven’s website is well maintained and is updated regularly to inform their customers about 7 Eleven’s latest offers of the products. Uniforms of the employees are neatly worn to show good image of their brand, 7 Eleven. The interior designs of the stores are in good condition and the air-conditioning is working perfectly at all time. The facilities provided such as vending machines are in good state. 5.0 Conclusion 7 Eleven has applied appropriate marketing strategies and marketing mix strategies by utilizing its opportunities and strengths such as operating 24 hours a day, 7 times a week to serve their customers and promote products and services through various social media. In addition, multi-channel distribution strategy is strongly applied to support their product sales in various kinds of mediums. Threat and weaknesses are reduced as suitable marketing strategies and mix strategies are used to counter it. Besides that, online ordering is available in 7-Eleven stores to help customers to purchase products in an easier manner. 5.1 Recommendations for improvement  of marketing strategies and marketing mix strategies 7 Eleven can be improved by upgrading their stores as 7 Eleven in Malaysia are usually small and doesn’t have most of products and services that are available in other country like Japan and Singapore. They should also advertise their Slurpee more often as most kids nowadays do not realize that such product existed, this means that by increasing their advertising method, they are able to attract more customers.

Good practice for Managing Learning and Development in Groups

â€Å"In group work the aim is not simply the transmission of content (the content focus) but the need to work with that content (the process focus). Students use and develop two sets of overlapping skills.† Staff and Education Development Unit, LSHTMIt is important to encourage our students to learn in the groups. There are just some of the skills they can develop through the group work:†¢Thinking aloud – putting thoughts into words†¢Active learning – learning through action and reaction†¢Defending your position – the power of debate†¢Going deeper into the subject – creativity, originality and critical judgement†¢Professional skills – learning how to work productively with others†¢Learning how to learn – personal growthTo summarise: To create current good practice for Managing Learning and Development in Groups , the first we need to understand the principles and practices of managing learning and develop ment in groups: †¢strategies to manage group behavior and dynamics;†¢techniques which facilitate the delivery of learning and development in groups;†¢characteristics of group environments that foster learning and development,†¢risks to consider when managing learning and development in groups;†¢ways to involve learners in the management of their own learning and development in groups †¢barriers to management of individual learning in groupsThen we need to create environments that are suitable for group learning and development. To do that, we need to consult with group members to adapt their learning and development environments to improve their learning outcomes. We need to use deferent motivational methods to engage the group and its individual members in the learning and development process. We need to facilitate communication, collaboration and learning between group members. We need manage the risks associated with group learning and development.We also need to use different methods and techniques to manage learning and development in groups: e.g.: Involve learners in agreeing group learning objectives; adapt and implement delivery methods, use activities and resources to meet the learning and development objectives of the group; manage group learning strategies and delivery methods to reflect changing requirements; provide individual advice to learners to assist their decision-making about future learning needs.We need minimize risks to safety, health, wellbeing and security of learners and comply with legal and organizational requirements: Support learners’ rights in relation to equality, diversity and inclusion, manage confidentiality in relation to learners and the organization, and maintain learning and development records in accordance with organizational procedures.But where are always some barriers we will face while teaching in the groups. These are some of the things my students say they dislike while learnin g in group: †¢A small group can easily be dominated by one person.Finding a way to channel student misbehaviour into something productive is your first line of attack. Students who misbehave have talents that school does little to bring out. Students who are ringleaders have leadership qualities that we’d be wise to nurture. We want them to use their talents for good instead of bad so we need to give them that opportunity. Sitting and being quiet is not appealing to a leader. E.g.: Then I’m presenting a slide show, every five minutes or so we’d need it to be quiet so that groups of students could hear me and the slideshow.I had one student who I knew was going to have a hard time being quiet. So I made him the engineer. He was the one who pushed the button to start the recording and pressing the next slide show. It was totally quiet in my room. Instead of allowing B.H. to be the guy who ruined our class projects by yapping, he became our trusted engineer. H e felt good about it and the class appreciated him for it. Sometimes if students have a problem with talking in the classroom, you might arrange your seats in groups rather than isolated tables so that learning can be more social and project based. †¢When members of the group  wonders around the classroom.Teachers who have students who have trouble wandering around the room might make those kids the paper or door monitors so they have a reason to wander and wander with a purpose that’s productive for the classroom. †¢Students who say â€Å" I don’t care†Some students say they don’t care about missing out. I found it it is usually because they really do care. If it doesn’t bother students to miss out on your activities then your activities aren’t interesting for them, but because they are in my lesson because they chose to be that is usually not true. I try not to send students out of the room for misbehaving. A student often misb ehaves because he’s bored†¦he then misbehaves†¦you send him away. Student got what he wanted. I try not to reward bad behaviour in this way. It diminishes your own power and gives another incentive to misbehave.As I stated earlier, I believe a good Classroom Management is the key to an environment where learning can take place and students can feel safe participating. I hope to create an environment that is conducive to learning and involves all my students. I believe the most important part of classroom management is not the behaviour problems but creating a good rapport with the students, encouraging them to succeed and setting high expectations for them. As well as using an engaging a curriculum, I believe you can create this environment and it will limit the behaviour problems in your classroom from the start.

Biography of Josef Albers, Modern Artist and Influential Teacher

Biography of Josef Albers, Modern Artist and Influential Teacher Josef Albers (March 19, 1888 - March 25, 1976) was one of the most influential art educators of the 20th century in Europe and the United States. He used his own work as an artist to explore theories of color and design. His Homage to the Square series is one of the most extensive and influential ongoing projects undertaken by a prominent artist. Fast Facts: Josef Albers Occupation: Artist and EducatorBorn: March 19, 1888 in Bottrop, Westphalia, GermanyDied: March 25, 1976 in New Haven, ConnecticutSpouse: Anni (Fleischmann) AlbersSelected Works: Homage to the Square (1949-1976), Two Portals (1961), Wrestling (1977)Notable Quote: Abstraction is real, probably more real than nature. Early Life and Career Born into a German family of craftsmen, Josef Albers studied to become a schoolteacher. He taught in the Westphalian primary schools from 1908 to 1913 and then attended the Konigliche Kuntschule in Berlin from 1913 to 1915 to earn certification to teach art. From 1916 to 1919, Albers worked as a printmaker at the Kunstgewerbeschule, a vocational arts school in Essen, Germany. There, he received his first public commission to design stained-glass windows for a church in Essen. Grassimuseum Windows in Leipzig, Germany. Frank Vincentz / Wikimedia Commons / GNU Free Documentation License Bauhaus In 1920, Albers enrolled as a student at the famed Bauhaus art school, founded by Walter Gropius. He joined the teaching faculty in 1922 as a maker of stained glass. By 1925, Albers was promoted to full professor. In that year, the school moved to its most famous location in Dessau. With the move to a new location, Josef Albers began work on furniture design as well as stained glass. He taught at the school along with other prominent 20th-century artists such as Wassily Kandinsky and Paul Klee. He cooperated with Klee for many years on glass projects. Armchair designed by Josef Albers (1927). Tim Evanson / Wikimedia Commons / Creative Commons 2.0 While teaching at the Bauhaus, Albers met a student named Anni Fleischmann. They married in 1925 and remained together until Josef Albers death in 1976. Anni Albers became a prominent textile artist and printmaker in her own right. Black Mountain College In 1933, the Bauhaus closed due to pressure from the Nazi government in Germany. The artists and teachers who worked at the Bauhaus dispersed, many of them leaving the country. Josef and Anni Albers emigrated to the United States. Architect Philip Johnson, then curator at the Museum of Modern Art in New York City, found a position for Josef Albers as head of the painting program at Black Mountain College, a new experimental art school opening in North Carolina. Josef Albers work at the PaceWildenstein Gallery, New York. Brad Barket / Getty Images Black Mountain College soon took on a very influential role in the development of 20th-century art in the United States. Among the students who studied with Josef Albers were Robert Rauschenberg and Cy Twombly. Albers also invited prominent working artists like Willem de Kooning to teach summer seminars. Josef Albers brought his theories and teaching methods from the Bauhaus to Black Mountain College, but he was also open to influence from the ideas of American progressive education philosopher John Dewey. In 1935 and 1936, Dewey spent extensive amounts of time at Black Mountain College as a resident and frequently appeared in Albers classes as a guest lecturer. While working at Black Mountain College, Albers continued to develop his own theories about art and education. He began what was called the Variant/Adobe series in 1947 that explored the visual effects created by subtle variations in color, shape, and position. Homage to the Square Blue Secret II (1963). Wikimedia Commons / Creative Commons 4.0 In 1949, Josef Albers left Black Mountain College to chair the Design Department at Yale University. There he began his best-known work as a painter. He started the series Homage to the Square in 1949. For more than 20 years, he explored the visual impact of nesting solid-colored squares in hundreds of paintings and prints. Albers based the entire series on a mathematical format that created the effect of overlapping squares nested within each other. It was Albers template for exploring the perception of adjacent colors and how flat shapes might appear to be advancing or receding in space. The project earned significant respect in the art world. In 1965, the Museum of Modern Art in New York City organized a traveling exhibition of Homage to the Square that visited multiple locations in South America, Mexico, and the United States. Josef Albers (American, b. Germany, 1888-1976). Scherbe ins Gitterbild (Glass Fragments in Grid Picture), ca. 1921. Glass, wire, and metal, in metal frame. Photo Tim Nighswander/Art Resource, NY. Â © 2009 The Josef and Anni Albers Foundation / Artists Rights Society (ARS), New York In 1963, Josef Albers published his landmark book Interaction of Color. It was the most complete examination of color perception yet, and it had a massive impact on both art education and the work of practicing artists. It particularly influenced the development of Minimalism and Color Field Painting. Later Career Albers retired from Yale University in 1958 at age 70, but he continued to teach giving guest lectures at colleges and universities around the country. In the last 15 years of his life, Josef Albers designed and executed major architectural installations around the world. He created Two Portals in 1961 for the entry to the Time and Life building lobby in New York. Walter Gropius, Albers former colleague at the Bauhaus, commissioned him to design a mural named Manhattan that decorated the lobby of the Pan Am Building. Wrestling, a design of interlocking boxes, appeared on the facade of the Seidlers Mutual Life Center in Sydney, Australia in 1977. Wrestling (1977). Whitegost.ink / Wikimedia Commons / Creative Commons 4.0 Josef Albers continued working at his home in New Haven, Connecticut, until his death at age 88 in 1976. Legacy and Influence Josef Albers powerfully impacted the development of art in three different ways. First, he was an artist himself, and his explorations of color and shape laid the groundwork for generations of artists to come. He also presented disciplined shapes and designs to viewers with countless variations on a theme that had varying emotional and aesthetic impact. Second, Albers was one of the most gifted art educators of the 20th century. He was a key professor at the Bauhaus in Germany, one of the most influential architecture schools of all time. At Black Mountain College in the U.S., he trained a generation of modern artists and developed new techniques of teaching art putting the theories of John Dewey into practice. Third, his theories about color and the ways that it interacted in the perception of viewers influenced countless artists around the world. The art worlds appreciation for the work and theories of Josef Albers became evident when he was the subject of the first solo retrospective of a living artist at the Metropolitan Museum of Art in New York City in 1971. Sources Darwent, Charles. Josef Albers: Life and Work. Thames and Hudson, 2018.Horowitz, Frederick A. and Brenda Danilowitz. Josef Albers: To Open Eyes: The Bauhaus, Black Mountain College, and Yale. Phaidon Press, 2006.

Learn German Numbers, Dates, and Arithmetic Terms

Learn German Numbers, Dates, and Arithmetic Terms For each number below, two forms are shown for German language learners: Kardinalzahl (Cardinal  number: 1, 2, 3, etc.)Ordinalzahl (Ordinal  number: 1st, 2nd, 3rd, etc.) Notes on Fractions, Decimals, Articles, and Gender In some cases, a  fractional  number (Bruchzahl: 1/2, 1/5, 1/100) is also given. To make fractions (Brà ¼che) for five and above, just add -el  to the number, or -tel  if the number does not end in t: acht  Ã‚  el  Ã‚  achtel  (an eighth)zehn  Ã‚  tel  Ã‚  zehntel  (a tenth) For Dezimalzahlen (decimal numbers), Germans use das Komma (a comma), not a decimal point: 0.638 0,638 (null Komma sechs drei acht)1.08 1,08 (eins Komma null acht) Fun Fact The German expression in null Komma nichts (â€Å"in zero point zero†) means in an instant or in a flash. Although the masculine (calendar date) form is shown for the ordinal numbers, they can also be feminine (die), neuter (das) or plural, depending on the noun they are used with: das erste Auto  (the first car)die zweite Tà ¼r  (the second door)die ersten Menschen  (the first humans) When referring to individual numbers in German, you say die zwei (two) or die einundzwanzig (twenty-one), short for die Nummer/Zahl. An example would be naming the winning numbers for the lottery on television. Numbers From One to Ten (1-10) 0:  null  (zero or nought)1:  eins (one)der erste,  der 1.  (first)Time Construction: no ending on ein in ein Uhr (one oclock); but eine Uhr (one clock or a clock)  with -e ending on the article eineDate Construction: am ersten (on the first);  am ersten Mai or  am 1. Mai (on May first, on the first of May, on 1 May, or on May 1st)2:  zwei (two); the alternative form  zwo  is often used to avoid confusion with  dreider zweite,  der 2.  (second)halb, die Hlfte  (half or one-half)Time Construction: zwei Uhr (two oclock), but zwei Uhren (two clocks)3:  drei (three)der dritte,  der 3.  (third)drittel  (one third or a third)4:  vier (four)der vierte  (fourth)viertel-, das Viertel  (one fourth, one quarter, a fourth, a quarter or quarter)5:  fà ¼nf (five)der fà ¼nfte  (fifth)6:  sechs (six)der sechste  (sixth)7:  sieben (seven)der siebte  (seventh)8:  acht (eight)der achte  (eighth)9:  neun (nine)der neunte  (ninth) 10s, Tens, or Teens 10: zehn (ten)der zehnte,  der 10.  (tenth)11: elf (eleven)der elfte,  der 11.  (eleventh)12: zwà ¶lf (twelve)der zwà ¶lfte,  der 12.  (twelfth)13: dreizehn (thirteen)der dreizehnte,  der 13.  (thirteenth)am dreizehnten (on the thirteenth)14: vierzehn (fourteen)der vierzehnte,  der 14.  (fourteenth)am vierzehnten (on the fourteenth)15: fà ¼nfzehn (fifteen)der fà ¼nfzehnte,  der 15.  (fifteenth)am fà ¼nfzehnten (on the fifteenth)16: sechzehn (sixteen)der sechzehnte,  der 16.  (sixteenth)17: siebzehn (seventeen)der siebzehnte,  der 17.  (seventeenth)18: achtzehn (eighteen)der achtzehnte,  der 18.  (eighteenth)19: neunzehn (nineteen)der neunzehnte,  der 19.  (nineteenth) 20s or Twenties In German, to say in the twenties, short for the 1920s, you say in den zwanziger Jahren. The same method is used for the following decades. The 1900s and the teens are a little different. 20: zwanzig (twenty)der zwanzigste, der 20.  (twentieth)am zwanzigsten Juni, am 20. Juni  (on the twentieth of June or on June 20th)21: einundzwanzig (twenty-one)der einundzwanzigste,  der 21.  (twenty-first)am einundzwanzigsten Juni,  am 21. Juni  (on the twenty-first of June or on June 21st)22: zweiundzwanzig (twenty-two)der zweiundzwanzigste,  der 22.  (twenty-second)23: dreiundzwanzig (twenty-three)der dreiundzwanzigste,  der 23.  (twenty-third)24: vierundzwanzig (twenty-four)der vierundzwanzigste,  der 24.  (twenty-fourth)25: fà ¼nfundzwanzig (twenty-five)der fà ¼nfundzwanzigste,  der 25.  (twenty-fifth)26: sechsundzwanzig (twenty-six)der sechsundzwanzigste,  der 26.  (twenty-sixth)27: siebenundzwanzig (twenty-seven)der siebenundzwanzigste,  der 27.  (twenty-seventh)28: achtundzwanzig (twenty-eight)der achtundzwanzigste,  der 28.  (twenty-eighth)29: neunundzwanzig (twenty-nine)der neunundzwanzigste,  der 29.  (twenty-ninth) 30s or Thirties Note that unlike the other tens,  dreißig  has no z in its spelling. 30:  dreißig (thirty)der dreißigste,  der 30.  (thirtieth)31:  einunddreißig (thirty-one)der einunddreißigste,  der 31.  (thirty-first)32:  zweiunddreißig (thirty-two)der zweiunddreißigste,  der 32.  (thirty-second)33:  dreiunddreißig (thirty-three)der dreiunddreißigste,  der 33.  (thirty-third)34 to 39: consistent with the system from the 20s 40s or Forties 40:  vierzig (forty)der vierzigste,  der 40.  (fortieth)41:  einundvierzig (forty-one)der einundvierzigste,  der 41.  (forty-first)42:  zweiundvierzig (forty-two)der zweiundvierzigste,  der 42.  (forty-second)43:  dreiundvierzig (forty-three)der dreiundvierzigste,  der 43.  (forty-third)44 to 49: consistent with previous systems 50s or Fifties 50:  fà ¼nfzig (fifty)der fà ¼nfzigste,  der 50.  (fiftieth)51:  einundfà ¼nfzig (fifty-one)der einundfà ¼nfzigste,  der 51.  (fifty-first)52:  zweiundfà ¼nfzig (fifty-two)der zweiundfà ¼nfzigste,  der 52.  (fifty-second)53:  dreiundfà ¼nfzig (fifty-three)der dreiundfà ¼nfzigste,  der 53.  (fifty-third)54 to 59: consistent with previous systems 60s or Sixties 60:  sechzig (sixty)der sechzigste,  der 60.  (sixtieth)61:  einundsechzig (sixty-one)der einundsechzigste,  der 61.  (sixty-first)62:  zweiundsechzig (sixty-two)der zweiundsechzigste,  der 62.  (sixty-second)63:  dreiundsechzig (sixty-three)der dreiundsechzigste,  der 63.  (sixty-third)64 to 69: consistent with previous systems 70s or Seventies 70:  siebzig (seventy)der siebzigste,  der 70.  (seventieth)71:  einundsiebzig (seventy-one)der einundsiebzigste,  der 71.  (seventy-first)72:  zweiundsiebzig (seventy-two)der zweiundsiebzigste,  der 72.  (seventy-second)73:  dreiundsiebzig (seventy-three)der dreiundsiebzigste,  der 73.  (seventy-third)74 to 79: consistent with previous systems 80s or Eighties 80:  achtzig (eighty)der achtzigste,  der 80.  (eightieth)81:  einundachtzig (eighty-one)der einundachtzigste,  der 81.  (eighty-first)82:  zweiundachtzig (eighty-two)der zweiundachtzigste,  der 82.  (eighty-second)83:  dreiundachtzig (eighty-three)der dreiundachtzigste,  der 83.  (eighty-third)84 to 89: consistent with previous systems 90s or Nineties 90:  neunzig (ninety)der neunzigste,  der 90.  (ninetieth)91:  einundneunzig (ninety-one)der einundneunzigste,  der 91.  (ninety-first)92:  zweiundneunzig (ninety-two)der zweiundneunzigste,  der 92.  (ninety-second)93:  dreiundneunzig (ninety-three)der dreiundneunzigste,  der 93.  (ninety-third)94 to 99: consistent with previous systems 100s or One Hundreds 100: hundert  or  einhundert (hundred, a hundred or one hundred)der hundertste,  der 100.  (hundredth)(ein) hundertstel  (one-hundredth or one out of one hundred)101: hunderteins (hundred-and-one)der hunderterste,  der 101.  (hundred-and-first)102: hundertzwei (hundred-and-two)der hundertzweite,  der 102.  (hundred-and-second)103: hundertdrei (hundred-and-three)der hundertdritte,  der 103.  (hundred-and-third)104 to 199: continue in the same way 200s or Two Hundreds, and Other Hundreds 200:  zweihundert (two hundred)der zweihundertste,  der 200.  (two-hundredth)201:  zweihunderteins (two-hundred-and-one)der zweihunderterste,  der 201.  (two-hundred-and-first)202:  zweihundertzwei (two-hundred-and-two)der zweihundertzweite,  der 202.  (two-hundred-and-second)203:  zweihundertdrei (two-hundred-and-three)der zweihundertdritte,  der 203.  (two-hundred-and-third)204 to 899: continue in the same way 900s or Nine Hundreds 900:  neunhundert  (nine-hundred)der neunhundertste,  der 900.  (nine-hundredth)901:  neunhunderteinsder neunhunderterste,  der 901.  (nine-hundred-and-one)902 to 997: continue in the same way998:  neunhundertachtundneunzig  (nine-hundred-ninety-eight)der neunhundertachtundneunzigste,  der 998.  (nine-hundred-ninety-eighth)999:  neunhundertneunundneunzig  (nine-hundred-ninety-nine)der neunhundertneunundneunzigste,  der 999.  (nine-hundred-ninety-ninth) 1000s or One Thousands In German, one thousand is written or printed as either 1000, 1.000 or 1 000,  using a Punkt (decimal point) or a space instead of a comma. This also applies to all German numbers above 1,000. 1000:  tausend  or  eintausend (thousand, a thousand, or one thousand)der tausendste,  der 1000.  (thousandth)tausendstel  (one-thousandth or one out of a thousand)1001:  tausendeins (thousand-one or one-thousand-and-one)der tausenderste,  der 1001.  (thousand-first)1002:  tausendzwei (thousand-two)der tausendzweite,  der 1002.  (thousand-second)1003 to 1999:  continue in the same way Fun Fact 1001 Arabian Nights becomes Tausendundeine Arabische Nacht, but its 1001 Nchte (tausendeine Nchte) otherwise. 2000s or Two Thousands, and Other Thousands 2000:  zweitausend (two-thousand)der zweitausendste,  der 2000.  (two-thousandth)2001:  zweitausendeins (two-thousand-one or two-thousand-and-one)der zweitausenderste,  der 2001.  (two-thousand-first)2002:  zweitausendzwei (two-thousand-two)der zweitausendzweite,  der 2002.  (two-thousand-second)2003:  zweitausenddrei (two-thousand-three)der zweitausenddritte,  der 2003.  (two-thousand-third)2004:  zweitausendvier (two-thousand-four)der zweitausendvierte,  der 2004.  (two-thousand-fourth)2005 to 9998: continue in the same way9999:  neuntausendneunhundertneunundneunzig (nine-thousand-nine-hundred-ninety-nine)der neuntausendneunhundertneunundneunzigste,  der 9.999. (nine-thousand-nine-hundred-ninety-ninth) Talking About Jahre (Years) For the years 1100 to 1999 in German, you must say the  hundert rather than the tausend, as for 1152 (elfhundertzweiundfà ¼nfzig) or 1864 (achtzehnhundertvierundsechzig). 1100:  elfhundert  (year, number)tausendeinhundert  (number only)1200:  zwà ¶lfhundert  (year, number)tausendzweihundert  (number only)1800:  achtzehnhundert  (year, number)1900:  neunzehnhundert  (year, number)2000:  zweitausend  (year, number) In the year 2001 can be spoken or written in German as im Jahre 2001 or im Jahr 2001 (zweitausendeins). The phrase im Jahre means in the year, as in: Im Jahre 1350 (dreizehnhundertfà ¼nfzig) (In the year 1350). If the word Jahr is left out, then the year is used by itself, with no im (in the). For example: Er ist im Jahre 2001 geboren. | Er ist 2001 geboren. (He was born in (the year) 2001.)Er ist im Jahre 1958 geboren. | Er ist 1958 geboren. (He was born in 1958.)Kolumbus hat 1492 (vierzehnhundertzweiundneunzig) Amerika entdeckt. (Columbus discovered America in 1492) To convey the Christian calendar use of A.D. (anno domini, year of our Lord) and B.C. (Before Christ), German uses  n.Chr.  (nach Christus) for A.D. and  v.Chr.  (vor Christus for B.C. C.E. and B.C.E., for Common Era and Before Common Era, were used mostly in East Germany like so:  u.Z. (unserer Zeitrechnung) for C.E., and v.u.Z. (vor unserer Zeitrechnung) for B.C.E. 10,000 and Up 10,000:  zehntausend (ten-thousand)der zehntausendste,  der 10.000.  (ten-thousandth)20,000:  zwanzigtausend (twenty-thousand)der zwanzigtausendste,  der 20.000.  (twenty-thousandth)100,000:  hunderttausend (hundred-thousand)der hunderttausendste,  der 100.000. (hundred-thousandth)1,000,000: (eine) Million (million, one million, or a million)der millionste,  der 1.000.000.  (millionth)2,000,000: zwei Millionen (two million)der zweimillionste,  der 2.000.000. (two-millionth)1,000,000,000: (eine) Milliarde (billion, one billion, or a billion)der milliardste, der 1,000,000,000. (the billionth)1,000,000,000,000: (eine) Billion (trillion, one trillion, or a trillion)der billionste, der 1,000,000,000,000  (the trillionth) Fun Fact In German, one million is  eine Million, but two million is  zwei Millionen  (two millions). An American billion is a German Milliarde. A German Billion is an American trillion.​ Mathematische Ausdrà ¼cke (German Math Terms) German English addieren "add" die Algebra "algebra" das Differentialrechnendas Integralrechnen "calculus" dividieren "divide" durchzehn durch zwei (10/2) "divided by""ten divided by two" istgleichfà ¼nf und sechs ist elf "equals""five plus six equals eleven" die Gleichunge Gleichungsformel "equation" die Formel "formula" die Geometrie "geometry" minusweniger "minus""less" multiplizieren "multiply" plusundzwei und/plus zwei "plus""and""two plus two" subtrahieren "subtract" die Trigonometrie "trigonometry"

By Invitation Marketing Dissertation Example | Topics and Well Written Essays - 12750 words

By Invitation Marketing - Dissertation Example A luxury brand is a lifestyle concept hence to enhance its market share and augment its brand image the marketing strategies are designed to be exclusive and aimed at a niche society. ‘By Invitation, Only Marketing’ is the absolute endeavour towards building brand name amongst renowned celebrities and revered heroes – thus making the brand presence symbolic of luxury, splendour, indulgence and opulence with the supreme object to gratify and foster the intense desire of conspicuous consumption of the consumers. Aim: The prime aim of this dissertation is to sustain an intensive research study especially in the field of marketing through exclusive invitation which is vogue in practice amongst the niche-selling trends of the luxury brands and delve deep into consumer minds analyzing the cause and effect, the influence and impact of the innate zeal towards indulgence in conspicuous consumption. Realization and Results: In the process of the extensive research study it is gradually observed and assessed that the exclusivity marketing trend in effect is evolving the consumer perceptions and preferences towards a universal, more globalized outlook. In reality, the luxury brands which strategizes on specialized and more personalized marketing orientation – they not only identify and establish the permutations and combinations of developing a successful brand but also connect the celebrities with the people from around the world and reduce a global cultural unity unified with the brand image. This chapter scrutinizes and surveys the entire analysis and inspection in addition to assessing the background in regards to the impact of exclusive marketing strategies with the help of both secondary and primary data, which is elaborated in details in the Analysis section. This chapter expands on the ‘Invitation Only Marketing’ exploring on the consumer conception on conspicuous consumption – in the process finalizing on the driving force and critically pointing out the advantages of luxury branding and marketing strategies.  Ã‚  

Thirteen Movie Analysis Review Example | Topics and Well Written Essays - 1250 words

Thirteen Analysis - Movie Review Example The film is a presentation of the confusion of a teenager in the age of puberty thus it is better suited to be studied as a whole since the story line or plot can be considered to have been built to point in the said direction. In relation, the main objective of the paper is to relate the film to women and their role in the world history. There are different points in the critical analysis of the film. One is the historical value. The film had been produced in 2003 thus representing the turn of the century. It can be observed with the manner the characters carry themselves through the clothes they wear and the music they listen to. Although the rebellious nature of teenagers transcends time, the factors affecting their decision making process vary. In terms of the use of drugs and other substances such as alcohol, the film is playing with the limits related to the issue. Both the main characters Tracey and Evie are intoxicated most of the time. Evie is an embodiment of the different vices. She knows all the persons to know in terms of bad habits and petty crime related activities. The greatest issue that can affect the audience is the manner by which sex is excessively portrayed through the fact that Evie is asking for it most of the time with every guy she talks to or encounters. In relation to the role of women in history then, the portrayal of indecisive and sensual women can be related to decades ago when the female members of the population are viewed as entities to serve and entertain the male population. Although there is a hint of this, the fact that the female characters within the plot are independent and determined, e.g. the mom who works and supports the family in different aspects including financial and emotional issues, can be considered as a portrayal of the modern role of women in history. Another factor that stood out in the film which can be related to history is the

Experiencing the Worlds Religions Essay Example | Topics and Well Written Essays - 1000 words

Experiencing the Worlds Religions - Essay Example All religions regardless of their origin and beliefs, recognize a transcendent Law, Truth, or Principle. These three are believed to govern the universe and the human affairs. In traditions such as Christianity, theistic Hinduism, and Islam, God conceives the Law and makes it the measure for his creation. These traditions have long been the premise on which a particular question has been posed many times to theologians- is God bound by the laws he makes, or does He have the discretion to contravene them? In other traditions, the law is viewed as a property of samsaric existence which must be transcended. This is in reference to mostly the Hindu and the law of karma and its Buddhist doctrines. Similarly, in Christianity, Paul at one point criticises the law claiming it to be a form of slavery. From the above writings, it is clear that different religions recognize a transcendent law or truth. Regardless of all these differences between religions, they share a certain respect for the L aw which human beings ought not to violate and they do so at their own peril. The universe is fundamentally moral. In this chapter, we focus on the specific manifestations of evil. There are various ways through which evil deeds can be classified: sins of the mind, mouth, and the body. However, the majority of evil deeds can be classified into four major sins: murder, stealing, sexual immorality and lastly, lying. Most if not all religions are almost unanimous in their condemnation of the aforementioned sins. Anthology of Word Scriptures: Chapter 11- The Founder This chapter focuses on the life and work those who founded various religions. These are the people who were first to discover that the truth leads to salvation and therefore offered their whole lives in order to enlighten and save others. Some of these people with great souls include; Jesus, Muhammad, the Buddha, the ancient Hindu rishis, and Confucius among others. It is important to note that each of these founders of rel igion was unique in their own manner. For the Christian, the religion itself is based on the saving work of Christ. Similarly, in the Islamic faith, Muhammad is the beareer of the message. The many Faces of Sanatana Dharma The word Dharma originates from the Sanskrit root dhri. It means to sustain. Upon translation, Dharma is seen to mean either, religion, duty

The Future Success of Sony Essay Example | Topics and Well Written Essays - 750 words - 5

The Future Success of Sony - Essay Example One of the main market segments, where Sony is still the market leader, is the gaming market. But competitors are soon catching up and it needs to innovate and make its But competitors are soon catching up and it needs to innovate and make its PlayStation better as competitors. Microsoft and Nintendo have already released their next generation consoles and it is high time that Sony releases its and makes the experience far better than the previous ones. The portable music player is another segment that the company has lost its market share, mainly to competitor Apple. In order to regain its market share, it has to come up with a new and innovative product that is more than just a music player. Instead of competing directly with iPod, Sony must try coming up with a product that is going to shake up the segment, like it has done with Walkman years ago or for matter for of fact Apple has done with iPod. It needs to reinvent itself in the television market as dominance in this market will result in an increase in demand for other products also. As it failed to identify the potential in the LCD market, it is now trying to play catch up. Instead, it must try coming up with next-generation televisions which is better than the LCDs. There are other segments to where the company needs to implement product innovation if it has to justice to the brand name it has achieved and replicate the success of the past. One of the major strengths of Sony us that it is considered to be a premium brand by consumers as it has gained the reputation of producing high quality, technically superior, innovative and reliable products. Hence, products coming out of it are generally considered by the consumers to be among the best. Like Apple, it is also a lifestyle brand which means that consumers take pride in owning Sony products. This is a great platform for the company to market and sell its products. The main weakness of the company is the brand image that it has acquired in the recent past. It is now seen as the shadow of its past successes. It has been criticised for not tapping new opportunities and failing to innovate. The company was once a market leader/innovator but now has become a follower. Its overall financial performance has not been encouraging to shareholders.

Aboriginal Maternal Health and Outcomes Essay Example | Topics and Well Written Essays - 2000 words

Aboriginal Maternal Health and Outcomes - Essay Example Aboriginal and Torres Strait Islander women have shown some improvement in healthcare practices, but the rates are still higher than non-indigenous women. The teenage mothers’ rate of birth was at 18.6% in 2010 compared to 3.4% among non-indigenous mothers. Mothers starting antenatal care at less than 14 weeks increased to 71.3% which was a good sign, but those starting the same care at less than 20 weeks also increased to 84.1% from 74.8%. These percentages are very high compared to non-indigenous percentage of 6.9% from 11.2% (Centre for Epidemiology and Evidence, 2012). This is clear evidence that antenatal care attendance is very poor. There are other high rates or figures measuring Aboriginal and Torres Strait Islander women performance and outcomes in healthcare. These are summarized in the table above.An Antenatal Strategy That Could Be Implemented To Improve Maternal and/or Fetal OutcomesThe poor outcomes can be attributed to culturally unsafe practices, and inequities in service delivery. Kildea and others (2012), evaluated the impact of antenatal care that utilized a combination of cultural practices and standard practice antenatal care, and provided recommendations on what was appropriate. In this research, there was a specialist's antenatal clinic. Since the researchers had established that Aboriginal and Torres Strait Islander women had poor outcomes when it comes to infant mortality rates and the infants’ well-being, this antenatal clinic proved to be very beneficial.

Governor Christopher J. Christie Of New Jersey Research Paper

Governor Christopher J. Christie Of New Jersey - Research Paper Example An understanding of all these enables one to clearly package his or her ideologies in an idyllic manner. This is requisite for winning the hearts of the voters as well as for effectively performing ones duties and responsibilities. At this point, it cannot be disputed that politics is a sensitive career that requires investment in terms of time, education and financial resources. The outcomes of this are rewarding and to a great extent, fulfilling. Personal perceptions regarding politics tend to differ considerably. However, for any political leader to be successful, s/he has to align his or her political ideologies to the needs of the voters or population that s/he wishes to lead. Compared to any business investment, this is akin to entrenching the needs of the clients in the relative strategic planning and general production of any goods or services. This is not only sustainable, but also rewarding as the cumulative profits are significant. It is against this background that this p aper reviews the political ideology of Governor Christopher Christie of New Jersey. In detail, it explores his plans for the state and underscores whether these are in line with individual political views for New Jersey. Also, it evaluates his voting record to determine whether it is supportive of his campaign with respect to being elected. The role that political leadership plays in economic sustenance and growth cannot be overstated. This can be used to explain why New Jersey citizens exercise great caution when electing their political leaders (Salmore & Salmore, 2008). In essence, these are at the core of political and economic decision making. The policies and legislations that they make contribute a great deal to the quality of life that the citizens lead afterwards. With the current sagging economy, the upcoming president has a tough task ahead of him. Governor Christopher Christie has been nominated by the public to run for this post in the 2012 elections. This public opinio n has been informed by his insightfulness in the recent past. His leadership credibility was exemplified through his winning of a series of high-profile corruption cases. To a great extent, this increased his credibility as an ideal political candidate for the abovementioned post. With regard to economic development, Governor Christopher Christie advocates for increased investment in both the private and public sector. According to Renshaw (2011), he believes that this would aid in stabilizing the economy and enhancing effective performance. With this ideal business environment, business persons can be able to make informed plans regarding capital investment and employment. Further, the Governor wishes to cut taxes that undermine business growth and sustainable development. He also proposes a reduction in the regulatory costs to suit the varied needs of the business fraternity. Undoubtedly, these changes are advantageous and would go a long way in providing a stable economic environ ment that is supportive of sustainable growth and development. In his review, Matt (2010) indicates that the Governor is a proponent of timely implementation and enforcement of important laws and regulations that seek to enhance economic growth. In this respect, the Governor agrees that one of his philosophies pertains to timely implementation of the directives that are issued by leaders. This indicates that he

The Future Success of Sony Essay Example | Topics and Well Written Essays - 750 words - 5

The Future Success of Sony - Essay Example One of the main market segments, where Sony is still the market leader, is the gaming market. But competitors are soon catching up and it needs to innovate and make its But competitors are soon catching up and it needs to innovate and make its PlayStation better as competitors. Microsoft and Nintendo have already released their next generation consoles and it is high time that Sony releases its and makes the experience far better than the previous ones. The portable music player is another segment that the company has lost its market share, mainly to competitor Apple. In order to regain its market share, it has to come up with a new and innovative product that is more than just a music player. Instead of competing directly with iPod, Sony must try coming up with a product that is going to shake up the segment, like it has done with Walkman years ago or for matter for of fact Apple has done with iPod. It needs to reinvent itself in the television market as dominance in this market will result in an increase in demand for other products also. As it failed to identify the potential in the LCD market, it is now trying to play catch up. Instead, it must try coming up with next-generation televisions which is better than the LCDs. There are other segments to where the company needs to implement product innovation if it has to justice to the brand name it has achieved and replicate the success of the past. One of the major strengths of Sony us that it is considered to be a premium brand by consumers as it has gained the reputation of producing high quality, technically superior, innovative and reliable products. Hence, products coming out of it are generally considered by the consumers to be among the best. Like Apple, it is also a lifestyle brand which means that consumers take pride in owning Sony products. This is a great platform for the company to market and sell its products. The main weakness of the company is the brand image that it has acquired in the recent past. It is now seen as the shadow of its past successes. It has been criticised for not tapping new opportunities and failing to innovate. The company was once a market leader/innovator but now has become a follower. Its overall financial performance has not been encouraging to shareholders.

Governor Christopher J. Christie Of New Jersey Research Paper

Governor Christopher J. Christie Of New Jersey - Research Paper Example An understanding of all these enables one to clearly package his or her ideologies in an idyllic manner. This is requisite for winning the hearts of the voters as well as for effectively performing ones duties and responsibilities. At this point, it cannot be disputed that politics is a sensitive career that requires investment in terms of time, education and financial resources. The outcomes of this are rewarding and to a great extent, fulfilling. Personal perceptions regarding politics tend to differ considerably. However, for any political leader to be successful, s/he has to align his or her political ideologies to the needs of the voters or population that s/he wishes to lead. Compared to any business investment, this is akin to entrenching the needs of the clients in the relative strategic planning and general production of any goods or services. This is not only sustainable, but also rewarding as the cumulative profits are significant. It is against this background that this p aper reviews the political ideology of Governor Christopher Christie of New Jersey. In detail, it explores his plans for the state and underscores whether these are in line with individual political views for New Jersey. Also, it evaluates his voting record to determine whether it is supportive of his campaign with respect to being elected. The role that political leadership plays in economic sustenance and growth cannot be overstated. This can be used to explain why New Jersey citizens exercise great caution when electing their political leaders (Salmore & Salmore, 2008). In essence, these are at the core of political and economic decision making. The policies and legislations that they make contribute a great deal to the quality of life that the citizens lead afterwards. With the current sagging economy, the upcoming president has a tough task ahead of him. Governor Christopher Christie has been nominated by the public to run for this post in the 2012 elections. This public opinio n has been informed by his insightfulness in the recent past. His leadership credibility was exemplified through his winning of a series of high-profile corruption cases. To a great extent, this increased his credibility as an ideal political candidate for the abovementioned post. With regard to economic development, Governor Christopher Christie advocates for increased investment in both the private and public sector. According to Renshaw (2011), he believes that this would aid in stabilizing the economy and enhancing effective performance. With this ideal business environment, business persons can be able to make informed plans regarding capital investment and employment. Further, the Governor wishes to cut taxes that undermine business growth and sustainable development. He also proposes a reduction in the regulatory costs to suit the varied needs of the business fraternity. Undoubtedly, these changes are advantageous and would go a long way in providing a stable economic environ ment that is supportive of sustainable growth and development. In his review, Matt (2010) indicates that the Governor is a proponent of timely implementation and enforcement of important laws and regulations that seek to enhance economic growth. In this respect, the Governor agrees that one of his philosophies pertains to timely implementation of the directives that are issued by leaders. This indicates that he

Personal Protective Equipment in Safety and Health Essay Example for Free

Personal Protective Equipment in Safety and Health Essay This involves imposing a barrier (physical barrier or distance) between the hazard and the worker. Local and General Ventilation is used to dilute or divert toxic contaminants from the workers. ADMINISTRATIVE CONTROL Safe operating procedures (SOP), Shift work and training of workers can reduce the risk to the workers handling chemicals. PERSONAL PROTECTION EQUIPMENT If it is not possible to reduce chemical hazards to an acceptable level, by either elimination or guarding/isolation, the worker should be given certain protective equipment to prevent contact of the hazards with the body. This equipment forms a barrier between the toxic and the route of entry. Failure of equipment means immediate exposure to the hazard. Thus, personal protective equipment should not be regarded as a primary means to control hazards but rather as a supplement to other types of control measure. Injury will occur if hazards come into contact with our body, the degree of injury are depends on the magnititute of hazards and susceptibility of person. Protective clothing, gloves, apron, goggles and shoes – design to prevent absorption of chemical splash to the skin ? Safety helmet-to prevent from the sharp object falling on the head The effectiveness and efficiency of protection depends on proper use, maintenance and replacement of the PPE. If the PPE not used properly it can be more dangerous than not using as the worker would think that he is protected but in actual practice he is not protected. Factor to consider in the selection of PPE PPE should be carefully selected. The following criteria should be met when choosing PPE Give adequate protection against the specific hazard i. e right type and model ? Fit , minimum weight cause minimum discomfort and , if with attachment , it should be easily fitted and removed. ?Not restrict movement or sensory perception essential to the job ? Be easily worn and the eight to be supported by body ?Be durable and harmonious to the wear1`s culture and religion ? Not introduce additional hazards ?Be made to acceptable standards ?Be maintenance fee if possible, if maintenance is required , should be easily maintained ? Be replaced when necessary Used of respirators will prevent the entry of chemicals into the body by inhalation It is frequently used in industry where other forms of control are not practicable Type of respiratory protection : Are basically design to give protection against one or more of the following . †¢Contaminants in particulate forms †¢Contaminants in gaseous forms †¢Deficiency of oxygen With Full face mask or Half face mask Powered air is drawn through by a fan Non powered – air is drawn through by wearer inhalation Particulate filter come in various classes depending on their filtering efficiency. Gas filters are available for specific gases (e. g organic vapours, hydrogen, cyanide) Supplied air respirators (SARS) ?The air is supplied is not pressurized. It can be supplied by use of a fan , compressed air source or wearer inhalation. . ?The air supplied is pressurized and comes from a compressor or gas cylinder via an air line . Pressure is reduced prior to entering the respirator. ?The air is supplied from cylinders strapped to the wearer`s back Suppliers air respirators can have a negative pressure inside the face piece or a positive pressure. The positive types give a significantly higher evel of protection . Continuous flow types are also available for use with hoods. Protection factors This is a measure of the level of protection given by a respirator is defined as the ratio between the concentration of contaminant outside the respirator and the concentration inside the respirator(i. e the air breathed) Protection factor = ambient air concentration Concentration inhaled inside respirator For air purifying respirator it depends on the type of face mask and the efficiency of the filter. A full mask provide a higher level of protection than a half mask. For supplied air respirator it depends on pressure inside the mask(as well as the type of mask) . The protection factor is a major consideration when selecting a respirator. Selection of respirators; depends on:- †¢The contaminant †¢Task †¢Operator The contaminant i. The nature ,toxicity, physical form and concentration the contaminant, whether : particulate gas vapour or combination of both ii. whether failure of the device can result in a situation which is immediately dangerous to life and health. iii. The need to wear other personal protective equipment eg. Eye or skin protection to protect against irritants. iv. The adequacy of warning given by the contaminant v. The possibility of the contaminated atmosphere being flammable. Task. i. whether the device is for regular use for emergency or rescue purposes. ii. The probable length of time during which the wearer will be in the contaminated atmosphere. iii. The expected level of activity and mobility required of the wearer. iv. The access to and nature of the working environment and its location with respect to a source of air suitable for breathing. v. Vision and communication requirements. vi. Maintenance requirement. Operator factor †¢Basic physiology †¢Facial fit †¢User acceptance Fit testing is an important part of the selection process, particularly when the respirator design relies on a good seal. A range of respirators may need to be tried to fit individuals with different facial characteristics. Facial air can also reduce the effectiveness of seal significantly. Recognised test methods are available for initial fit testing. These are to design to detect or measure the amount of leakage around the seal of the respirator. Fit testing must be carried out when first issuing a respirator to a worker. Crude test (such as covering the openings and taking a vigorous breath) can be used in the field to check fit. Maintenance and storage All respirator (other than disposable types) need cleaning , maintenance and storage. Inhalation and exhalation valves need checking and replacement as do straps. Seals need to be disinfected , cleaned and check for damage.

Nike Football Marketing Report

Nike Football Marketing Report The purpose of this paper is to undertake discussion about the marketing mix of Nikes football boots. Nike football boots are one of the most immaculate products launched under the name of Nike. First of all the paper presents a brief introduction about the Nikes football boots and the proper discussion about the marketing mix is done. In the discussion about marketing mix the element of product is discussed. This discussion entails product features and various football boots that are offered by Nike. The pricing strategy of Nike is discussed and a discussion is done about what makes Nike to charge premium price for its football boots. The stores and centres are mentioned in the section of place. The last and the most intriguing element of promotion mentions thriving and enchanting promotional stunts that are used to promote Nikes football boots including celebrity endorsement of Ronaldo, TVCs and billboard. On the basis of the discussion of marketing a conclusion is presented. After analysis of the marketing mix few strategies are also recommended in the last part of the paper to enhance the marketing mix of Nikes football boots. Ribbon Sport between the years 1964 and 1971 (Nike, 2013). The other brands in Nike Inc.s portfolio are: The Converse Inc., Hurley International, Jordan Brand and the Nike Golf. The company however commenced operations in the design of football boots in the 1990s and created the lightest boots recorded as at the time, The Nike Mercurial which weighed 200g. (Garenthmcknight, 2012). The football boots remain the most immaculate and innovative products of Nike Inc. The boots offer perfect fit, exceptional feel and outstanding ball control as it implies innovative features. With the help of innovative techniques like asymmetrical lacing, strategic stud patterns and by implying All Conditions Control technology, Nike is able to produce these outstanding products. The products provides a wide range of collections to choose from; these include the firm ground to soft ground and indoor. It is not only the product that has earned great response from customers but behind this product of football boots proper and well devised strategies are applied. One of the important facets of these strategies that sum up the overall product philosophy is marketing mix. The following part of the paper discusses marketing mix of the football boots of Nike. Marketing Mix of Nike The marketing mix (or the 4Ps as it is referred) is a marketing tool often used by Marketers to build a strategic plan towards the achievement of the corporate goal whilst also satisfying customers needs. The 4Ps is a combination or mixture of four elements put together to produce the desired plan of action ( Masterson and Pickton, 2010). It was McCarthy who in the mid-twentieth century, called it the theory of the Four Ps as it uses four variables, whose initials in English starting with p. These four Ps are as follows: Product Place Promotion Price Nike football boots are easily recognised from the swoosh logo embedded on all product. Product The product decisions should consider the products advantages and how they will be leveraged (Julian and Michael, 2012, 17). Nike Inc. has several products under its football boots brand and these are the Mercurial Range, Nike Tiempo, Nike T90, CR7, Customised Range (Nike, 2013). Mercurial: This range of football boots were designed using ultra light and ultra responsive technology for the purpose of quick cuts in any direction. This product range features supreme control at high speed with the super lightweight dimpled design. Nike Tiempo Masterful Class: One of the classy pair of boots offered by Nike. The Tiempo is the oldest of the swoosh designs. It was lauched in the summer of 2011 and produced in conservative colour except for the 2013 edition which are in red colour. This brand is designed to particularly improve water retention. Nike T90 Deadly Strike: Designed to deliver the deadliest strike on the pitch. CR7: One of the most famous football boots in the world is CR7. This is the brand that has been endorsed by Cristiano Ronaldo and ingraved with the Love to win, hate to lose graphics. Custom Football Boots: This is another type of boots that are offered by Nike. As the name implies this product allows customers to customise their football boots according to the desired traction, colour and various other options of personalisation. The various brands of the Nike football boots are designed for optima performance aced on the All Conditions Control (ACC) technology to provide optimal ball control in both wet and dry conditions. Three different types of Grind materials are used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. For the football boots each Grind material is used to make surface for football field. All products are availables in various colours. Price The pricing strategy of Nikes football boots can be described as competitive to the other sports shoe retailers. This pricing strategy of football boots is akin to the overall pricing strategy of Nike Inc product spectrum. The basis of the pricing strategy is of premium segment and target customers. The prices of Nikes football boots are high when compared to other brands such as Adidas and Puma, however, this could be attributed to the premium quality of the products developed. These high prices are often associated with their successes in sports and with organisations. The price range of Nikes football boots starts from  £60 and goes up to $200. A price list of various products of Nikes football boots is as attached in the appendix (Nike, 2013). Place Place in the marketing mix means distribution channels, outlets and catchment areas. Strategies related to place indicate and takes into account different places where the sale of the product would be consummated (Charles, Joseph and Carl, 2008, 44). Nike Inc. is a global company with many outlets around the world. The exclusive stores sell the different products of the company which includes the various brands of Nike football boots. The football boots are stocked by retailers in almost 200 countries. In the United States alone, these football boots are sold to 20,000 retail accounts. With the help of independent distributors, licensees and subsidiaries Nike Inc. sells its football boots in the international market. Promotion The business uses sponsorship to generate brand authencity in the competitive market. Advertising is a major tool used by the company to drive the brand. A few footballers currently sponsored by Nike football boots are Cristiano Ronaldo, Wayne Rooney and Miroslav Klose. Other scores of promotional techniques are also adopted. A promotional strategy is adopted according to the situation and nature of the product. Following promotional schemes are used by Nike for the promotion of Nike football boots. Television Commercials (TVCs) TVCs that run on TV are full of inspiration and hold in-depth messages. The end product of these adverts are the psychological appeal by portraying stars from football arena. Nikes football boots invites customers to have the experience of wearing these boots. Billboards One of the most effective, most famous and most appealing promotional campaigns that is being practiced by the marketers of Nikes football boots are the billboards. In the review of the billboard, attention must therefore be drawn to the brand logo and tag line. The tag line Just Do It play a major role in enthusing energy and sportsmen spirit among the target market. All billboard adverts undoubtedly have the swoosh and tag line present and without a doubt, these parts are the most recognised all over the world. Celebrity Endorsement Celebrity endorsement is another techniques used by the Nike to attract the target market. These endorsements are regarded as the captivating technique. The football boots are endorsed by renowned, eminent and charismatic football players. Celebrities such as Cristiano Ronaldo, Neymar and Andres Iniesta have been used for endorsement for various brands of the Nike football boots. These celebrities are also found on the companies websites and other advertising platforms. Celebrities chosen usually relate with the product and their personality compliment the product. The SWOT Analysis The need for strategic planning towards the actualisation of a companys goals and objectives can not be over-emphasied. The strategic plan creates a framework for the development, performance expectation and maps out the goals of the furture. Nikes marketing strategy would be further examined using the SWOT Analysis. Strengths Nike football boots are produced using very innovative designs. There are three different types of Grind materials often used for the production of football boots. These three different types of Grind materials include upper fabric, foam of midsole and rubber for outsole. High quality of products: The Nike football boots are associated with high quality products on all brands. Sponsorship: The company is often associated with sponsorship of football players Weaknesses The product prices are quite expensive when compared to other brands. Opportunities The company set to sponsor sport activities such as the Olympics and World Cup tournament. Threats The football boots are in extreme competition with other brands such as Adidas and Puma. The global nature of the brand presents the company with a risk in the cost and margin imbalance. Conclusion This report provides in-depth analysis of the marketing strategies related to product, price, place and promotion of Nike football boots. On the basis of the discussion that is done in the above part of the paper it can be concluded that marketing mix is an important part of the marketing strategy. The discussion reveals that with the help of marketing mix and by implementing effective strategies Nike football boots are successful in positioning the right image in the eyes of the market. Marketing mix is the nub of all marketing strategy. In a way, it can be suggested that marketing mix provides direction to the brand and if it is implemented in the right way just like the marketing mix of Nike football boots is implemented then it leads the brand to touch the zenith and allows organization to operate business lucratively. The pricing strategy, the quality of product, product features, and the way it is being promoted all these strategies speaks for the brand and are consistent with the brand image. Recommendations Although the marketing mix of Nikes football boots is in its perfect form and is doing well for the business but, still there is some room for improvement. Following recommendations can be made in order to enhance the brand image of Nikes football boots. The first strategy that can be adopted is of brand ambassador. Nike has brand ambassador but there is no specific brand ambassador for football boots. The product of football boots is endorsed by a lot of soccer players but there is no brand ambassador of Nikes football boots. Another thing that marketers at Nike can do to enhance the promotional campaign is to form a club. Just like Harley Davidson has a club for bike lovers Nike can also formulate online forums and clubs where soccer lovers can be the members and share their views not only about the game but about the product as well. Just like hoop it up which is a basket ball event that is sponsored by Nike several football events can also be sponsored by Nike to promote Nikes football boots. References Charles, W., Joseph, F., and Carl, D. (2008), Marketing, Cengage Learning. pp. 44 Julian, V., and Michael, V. (2012), Marketing Management, Atlantic Publishers Distri. pp. 17 Kotler, P. (1999), Kotler On Marketing: How To Create, Win, and Dominate Markets, Simon and Schuster. pp. 70 Levy, S. (1999), Brands, consumers, symbols, and research: Sydney J. Levy on marketing, Sage Publication. pp. 45-47 Nike.com. (2013), About products, Nike.com. pp. A-1 Stevens, R. (2003), Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, Routledge. pp. 47-50 William, E. 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