Case Study The Automobile Manufacturing Industry

The automobile manufacturing industry is one of the largest industries in the United States and there are some worldwide famous companies such as Ford and General Motors. Henry Ford innovated mass production techniques that became standard, with Ford, General Motors and Chrysler emerging as the â€Å"Big Three† auto companies by the 1920s (Foner - Garraty 1991) (Bland,A).† As I wrote earlier, Ford, General Motors and Chrysler are called â€Å"big three†. They used be the best of best and still are. But the appearance of those companies such as Toyota, Honda, Nissan, Volkswagen and FIAT make the industry more competitive. Now, we (consumer) have more choices which car to buy and that s how the industry become more and more competitive. According to the Motley Fool, Toyota sold 10.23 million vehicles in 2014 and ranked number one (Rosevear, 2015). Volkswagen group ranked the second, it sold 10.14 million vehicles in 2014 (Rosevear,2015). Finally, General Motors the company from the United States ranked the third place, it sold 9.92 million vehicles worldwide in 2014, falling to third place in a race that it led as recently as 2011. But GM is under different management these days, and CEO Mary Barra is focused much more on the company s profitability than she is on its sales rankings. Given that GM s profits have trailed its global peers for years, that s absolutely the right emphasis now (Rosevear, 2015). And Ford Motor Company ranked at sixth with its sales of 6.32 million.Show MoreRelatedCase Study : Global Automobile Manufacturing Industry1109 Words   |  5 PagesWhen analyzing and industry, it is important identify and define the industry in question before the industrial analysis begins (Parnell, 2014). 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Specifically, the document will focus on General Motors (GM), and the innovation of one of their manufacturing facilities who used ABC to predict energy usage in the manufacturing of automobiles. The study yielded a successful ABC predictiveRead MoreThe Concepts Of Activity- Based Costing1344 Words   |  6 Pages ABSTRACT This paper will discuss and analyze the concepts of Activity- Based Costing (ABC) in the manufacturing industry. Specifically, the document will focus on General Motors (GM), and the innovation of one of their manufacturing facilities who used ABC to predict energy usage in the manufacturing of automobiles. The study yielded a successful ABC predictive energy model which provided a structure for competitive advantage for the corporation. INTRODUCTION General Motors (GM) is one of theRead MoreU.S. Automobile Manufacturing in the Twenty-First Century1540 Words   |  7 PagesThe innovation of the automobiles had a significant social and economic impact on the United States. In the early 1900s, Henry Ford was well known for establishing the Ford Motor Company and five years after he launched his company, he introduced the first Model T (History.com, 2013). During this time, automobiles were considered luxuries, and 10,000 Model T automobiles were sold that year (History.com, 2013). In the 21st Century, automobiles are no longer luxuries but necessities. In additionRead MoreS Curve for Ev1155 Words   |  5 PagesS-Curve Insight into the Electric Automobile Industry Introduction Many technological improvements have been made to vehicles to reduce their environmental impact. Some of these advances have been imposed by environmental legislation, others have been incentivized by commercial pressure to improve energy efficiency and limit our dependence on fossil fuel. Greening the transportation sector is thus important for meeting global emissions reduction targets. 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I also affirm my intentions to live according to the standards of honor, to which lying, stealing, and cheating are opposed. I will help others to maintain this responsibly in all matters essential to the common good of the community.

Small Scale Business Management Free Essays

TABLE OF CONTENTS Â  EXECUTE SUMMARY This is a business expansion. The business name is Mcraj Arts Designs – catering and decoration busi. t started on 04 December 2010. We will write a custom essay sample on Small Scale Business Management or any similar topic only for you Order Now It was funded by Department of Youth on the 29th June 2010. When I started this project my aims was to make something that is unique in my place, I wanted to combine catering and decoration as I have registered at registration of companies, the project that I wanted to run was to hire tents with catering combined with a garden decorated for photos and video shooting. Unfortunately the finance that I got from the Department of Youth wasn’t enough for the project. In catering t be done during wedding, parties and funerals ceremonies because some customer they usually ask why is it not possible for me to cater for them with food also. And I will be catering for rallies, exhibitions, workshops and meetings because in my area when there are activities like workshops, rallies and exhibition they ask for catering of youth first. And in Kgalagadi north there is none existing business of youth for catering. I have also realise that in my area there is no resting place and where people can take photos and video shooting. Then I came up with an idea for a plot for photos and video shooting and sometimes. And sometimes people need to celebrate their weddings outside their place that’s is why I came with an idea of making a plot decorated for photo and video shooting, this will be not only for photos and video shooting and it will be for the customer who want celebrate their weddings and parties outside their place. In may market research, their some customer who need a place for resting with their friends and families. As for now I have been operating tent hire only. Since I have started this project I have realised that during festive season there is shortage of tents in areas because this festive I have more than four to five customers booking tent on the same date but I have only one tent. I have realise that I have to increase numbers of tents so as to cater for more events on the same date. According to income statement of my business from December 2010 up to December 2011 I have realize that the loss that I have is only for buying materials and transport as can see from attached documents. When I started the business the project was having full equipped materials especially dress lining for draping and decorations. My plans was to start saving for the project after I had full equipped material in the tent and also to buy small gazebos and jumping castles as my customer usually need then they hire the tent. The business was operating by the following organization and management structures. MANAGING DIRECTR {NONOFO SETLHOGILE} CLEANERS TENT PITCHERS TENT DECOTATORS NALEDI SETLHOGILE KEORAPETSE RAMOSESANE RAPELANG TSIENYANE KEOSIILE KARABOOTENG SEGOLE LETSHOLATHEBE MOHEME KEOBAKILE SEGOLE MOLEFI TSHIDI OBJECTIVE * To promote rural development and stimulate the provision of other services in remote areas of the country and also to reduce rural urban migration. * To lead other youth by example and encourage them to venture in to sustainable and viable income generating projects. * Generate employment mainly in rural areas and improve our standard of living. ORGANIZATION AND MANAGEMENT STRUCTURE As the business will be expanding the structure will be as follows MANAGING DIRECTOR 1 SECRETARY ACCOUNTANT 1 1 CLEANERS TENT PITCHERS TENT DECOTATORS DRIVER 2 64 1 STOCK SUPPLY GROUNDS MAN COOKERS 1 24 OPERATIONAL PLAN The business will be providing tents for hire with catering and a garden decorated for photos and video shooting and the business will be operated by 23 employees as you can see from the organization plan. The managing director will be a decision maker, supervising the whole project to see if all work is done properly. The accountant will be doing records and booking keeping and also the employees payments. Secretary will be typing the projects minutes and hand – to – hand with the accountant. Cleaners will be cleaning storerooms, doing the laundry when there is a tender for tents hire, clean plates, glasses, cutlery, chafing dishes and bowls Tents pitchers will be washing tents before the events, also pitch tents during the events Tents decorators will be preparing decorations, lining for draping according to the colours of events and decorate during events. Driver will be transporting equipment wherever the events are, acting as messenger e. g checking mails at the post office and also transporting employees for caterings. Grounds men will watering, cleaning, cultivating, cutting trees and lawns and the garden plot. Cookers will be cooking food for events and acting as cashiers e. g weddings, parties, funerals, workshops, rallies, exhibitions, individuals e. t. c Stock supply will be supplying employees with equipment needed e,g books at the office, pins, cable ties, draping materials, decoration equipments for tents and count equipments like tables, chairs, cutlery, plates, chafing dishes, and glasses before and after the events to see if they are which is missing and also buy all materials that will be needed in the business. MARKET PLAN TARGET MARKET The business will be targeting wedding events, parties, funerals, meetings, workshop, rallies, exhibitions and individuals as the business will be offering combined services making wedding planning simpler and cheaper. Prices will be affordable with high quality services and good customer care. MARKET SIZE SALES FORECAST GOODS/SERVICES| YEAR SALES| UNIT PRICE(BWP)| TOTAL AMOUNT(BWP)| TENTS| 10 X 24m| 13| 19Â  500. 00| 253 500. 00| 9 X 18m| 15| 6Â  000. 00| 90 Â  000. 00| 7 x 15m| 17| 5Â  800. 00| 98 Â  600. 00| 9 x 9m| 30| 1Â  200. 00| 32Â  000. 00| CATERING| Breakfast| 550| 20. 00| 11Â  000. 00| Booking breakfast{placed orders}| 550| 25. 00| 13Â  750. 00| Tea break| 530| 20. 00| 10Â  600. 00| Booking tea break{placed orders}| 550| 25. 00| 13Â  750. 00| Lunch| 810| 25. 00| 20Â  250. 00| Booking lunch{placed orders}| 1400| 35. 00| 49Â  000. 00| Super| 540| 25. 00| 13Â  500. 00| Booking supper{placed orders}| 1300| 35. 00| 45Â  500. 00| GARDEN| Full day| 17| 3 500| 59Â  500. 00| Half day| 32| 2 500| 80Â  000. 00| TOTAL SALES REVENUE| 790Â  950. 00| COMPETITORS My competitors are: Tents * Itshome tent hire * Lokgwabe home base care tent hire * Mantle tents hire * Thati’s tents hire Catering * Itabeni guest house * welcome restaurant. Garden * I have none existing competitors for garden plot which be operated for resting, photos and video shooting MARKET SHARE: The price that I have for tent hire 9 x 18 m with chairs, rectangle tables, cutlery, plates, glasses, draping, carpets(green and red), stand and decorations catering for 200 people is BWP 6Â  000. 00 per event. Prices of my competitors are as follows: TENTS * ITSHOME TENT HIRE: fully equipped (tent 9 x 24m, chairs, rectangle tables, cutlery, plates, glasses, draping, stand and decorations) catering for 250 people – BWP 12Â  000. 00 * MANTLE TENT HIRE fully equipped (tent 9 x 21m, chairs, rectangle tables, cutlery, plates, glasses, draping, stand and decorations) catering for 200 people – BWP 10Â  000. 0 * LOKGWABE HOME BASE CARE: only tent of 5x10m with chairs, rectangle tables, plates, glasses and cutlery : catering for 50 people – BWP 2Â  500. 00 * THATI’S TENT HIRE: only tent of 7 x 15m with Lokgwabe chairs, rectangle tables, plates, glasses, cutlery, draping and decorations; catering for 100 people – BWP 5Â  200. 00 CATERING * ITABENI GUEST HOUSE: Breakfast – P 25. 00 Tea break – P 25. 00 Lunch – P 28. 00 Supper – P28. 00 Bookings for events{placed orders}: Breakfast – P 30. 00 Tea break – P30. 00 Lunch – P40. 00 Supper – P40. 00 * WELCOME RESTURANT: Breakfast – P 27. 00 Tea break – P 25. 00 Lunch – P 30. 00 Supper – P30. 00 Bookings for events{placed orders}: Breakfast – P 35. 00 Tea break – P30. 00 Lunch – P45. 00 Supper – P45. 00 MARKET STRATEGIES I intended to beat other suppliers in the area of my market by providing products / services with affordable prices. I will be maintaining high quality services to retain customers and build a reputation in the market e. g my tents will be having caterings, jumping castles, and gazebos. And also I have designs an arcs that will be decorated in front of tents and also others that will be partitioning inside the tents e,g inside the tent there will be portion for bride and groom maids, for groom ‘s parents, bride’s parents and others. DISTRIBUTIONS I will be delivering the my products/services to my customer where they want it to be e. g if I have catering orders for workshops, rallies, exhibitions, weddings, parties, funerals and meetings. And also tents equipments will be delivered to my customer for events. SUPPLY CHANNELS All tents, catering equipments and landscaping companies will be found in Gaborone and Lobatse. Materials for draping and decoration will be bought in Hukuntsi.. And also grocery for catering will be bought in Hukuntsi. In Hukuntsi there a only two wholesalers and one textile and clothing shop: (Sefalana and Trans and hilda’ clothing and curting for material of decoration and draping). There are two shops of tents in Gaborone: (Funhire and T and T ) and one in Lobatse: (Lobatse canvas). There also two landscaping companies that I found in Gaborone:(Soft rolls and BCD) All my suppliers are reliable. PRICING Tent hiring: * 9 x 37m tent that will be catering for 400 up to 500 people and I it will be BWP 19Â  500. 0 per event * 7 x 15m tent catering for 100 up to 150 people it will be BWP 5Â  800. 00 * 9 x 9m gazebo catering for small events like parties it will be BWP 1Â  500. 00 Catering * Breakfast – P 20. 00 * Tea break – P 20. 00 * Lunch – P 25. 00 * Supper – P25. 00 * Bookings for events{placed orders}: * Breakfast – P 25. 00 * Tea break – P25. 00 * Lunch – P35. 00 * Supper – P35. 00 Garden plot for Photos and video shooting only: Full day: BWP 3Â  500. 00 Half day: BWP 2Â  500. 00 PROMOTION I vigorously market my project by advertising through local channel media i. magazine, newspaper, facebook and also fliers, posters, sign boards, business cards e. tc. When I have a wedding I usually offer them free usher tags, and wedding programmes and I put my contact on the back of the usher tags. I also ask my customer to put me in the programme to advertise my products / services during the event. I maintain a database of customer and their requirements. Excellent services and attention to detail will attract repeat orders. FINANCIAL STRUCTURE FIXED ASSETS DESCRIPTIONS| QUANTITY | COST PER UNIT| TOTAL| Vehicle| 1| | | 7 x 15m tent| 1| | | 9 x 37m tent| 1| | | 9 x 9 m gazebos| 3| | | x 15m green carpet| 1| | | 9 x 37m green carpet| 1| | | 9 x 9m green carpet| 3| | | Red carpet 1. 2m x 40| 1| | | Chairs| 400| | | Round tables| 40| | | Rectangle tables| 20| | | Chair covers| 400| | | Round table covers| 40| | | Rectangle table covers| 20| | | Plates| 400| | | Glasses| 400| | | Knifes| 400| | | Forks| 400| | | Chafing dishes| 20| | | Vases| 40| | | Jugs| 40| | | Serving bowl| 10| | | Industrial stove| 1| | | Deep freezer| 1| | | Fridge| 1| | | Electric heating bucket| 2| | | Steel trays| 10| | | Cooking pots| 10| | | Food containers| 10| | | Fence 100m x 100m plot| | | | landscaping| | | | | | | | | | | | | | | | | | | | | | | | | | | OVERHEADS DESCRIPTIONS| QUANTITY | COST PER UNIT| TOTAL| Petrol: Gaborone to Lokgwabe| 562 km | P | | Rent| Year| P 750. 00| P9Â  000. 00| Salaries / wages| 6 months| P 22Â  600. 00| P 135Â  600. 00| landscaping| | | | Electricity| | | | Water| | | | Total | | | | APPLICANTS CONTRIBUTIONS TO THE PROJECT DESCRIPTIONS| QUANTITY | COST PER UNIT| TOTAL| Youth Loan repayment| 5 years| P | P| Water connection| | | | Electricity equipments| -| P 2 696. 33| P 2Â  696. 33| Grocery for catering| -| P 5Â  000. 00| P 5Â  000. 00| TOTAL| P 11Â  700. 00| INTERNAL ANALYSIS STRENG Employ staff who have required skills sets and train them to provide excellent customer services * Capability and capacity to provide in time * Networking base * Knowledge of local market * Self driven, motivated young woman able to adapt very quickly to new situations, conforming to and often surpassing expected standards WEAKNESS * Little bit of market skill * Lack of capital for the production purchases, as it will limit effectively complete the job * * I have staff who have required skills sets and I have trained them to provide excellent customer services EXTERNAL ANALYSIS OPPORTUNITIES * Make a difference and diversify economy Increase in the development budget will mean more project to implement * Creation of employment for the community area * The business must leverage its inherit strengths to capitalize on all potential sales opportunities * Em ploy staff who have required skills sets and train them to provide excellent customer services * Build up a strong reputation of reliability exemplary services and high quality services. * Capability and capacity to provide in time THREATS * New competitors emerging in the vicinity * Customers having financial problems * * * IMPLEMENTATION PLAN DATE| ACTIVITY| RESPONSIBLE PERSON| st and 2nd weekMarch 2012| * Buying all equipment of the project| * Managing director| 3rd and 4th weekMarch2012| * Building fence for garden plot * Prepare sketch plan for kitchen and storeroom * Arrange building material for kitchen and storeroom * Landscaping inspections| * Managing Director * Managing director * Managing director and building construction| 1st and 2nd week April 2012| * Landscaping, paving, planting trees and lawns * Start building storeroom and kitchen| * * Building construction| 3rd and 4th weekApril 2012| * Cleaning up the garden, storeroom and kitchen for inspections * Inspections| * Grounds men and cleaners * | 1st week May 2012| * Arranging equipment in the kitchen and storeroom * Decision making, Pricing,Prepares materials for bookkeeping records,Prepared recipe and schedules for catering | * Stock supply and cookers * Managing director, secretary and accountant| 2nd weekMay 2012| * Business start operating| * All employees| How to cite Small Scale Business Management, Essay examples

Tumours Essays - Oncology, Benign Tumor, Medical Terminology

Tumours A tumour is a mass of new tissue growth that does not react to normal controls or the organizing influence of other tissues, and it has no useful function in the body. This applies to both types of tumours, malignant and benign. Malignant, also known as, cancerous tumours, are additionally defined by their invasion of local tissue and their ability to spread to other parts of the body. Benign Tumours A benign tumour which is not cancerous, is less serious than malignant tumours because they do not spread to other parts of the body, but they may cause damage by local growth and pressure on other structures, producing serious complications such as bleeding. Benign tumours generally grow slowly and kill the host only if it occupies or attaches to an organ so as to interfere with a critical function. The cells of benign tumours closely resemble the cells of the tissue of origin. Surface benign tumours include warts and moles. Malignant Tumours A malignant tumour always kills (unless treated) because of its invasive and metastatic characteristics. The tumour grows locally by spreading into surrounding tissues. Solid tumours, which develop in the breast, colon, lung, and other organs, contain an inner core with high pressure zones that compress and collapse blood vessels, often preventing the penetration of blood-borne cancer treatments. It spreads to distant sites by the breaking off of malignant cells, which move through the blood and lymphatic systems, attach themselves, and begin to grow as new colonies. Malignant tumours are diagnosed by examination of their vascularity, shapes, forms of cells division, and differentiation. More than a hundred different types have been identified in humans. In general, those derived from epithelial tissue are carcinomas, and those from connective tissue are sarcomas. The most common form of malignant tumour of the respiratory tract is lung cancer, which began increasing in frequency at an alarming rate about 1940. In 1980 it was the leading cause of cancer deaths in men and is also rapidly increasing in woman. It is attributed to cigarette smoking and environmental pollution: cancer of the lung is rare in nonsmokers, and exposure to materials such as asbestos, chromium, and radioactive substances increases the probability of developing lung cancer. Malignant tumours, also known as lymphomas, one of the main types of lung cancer, arise in the lymph nodes related to the lungs and other body tissue. the other main type of lung cancer is Sarcomas, it may originate in the lungs or in some other structure such as a bone. Sarcomas have a poor prognosis, but recent advances in the treatment of lymphomas have increased the long term survival. The factors controlling tumour growth are poorly understood, although genetics seems to play a role Tumours in laboratory animals may be transplanted to a second host using only a single tumour cell. This suggests that only one normal cell needs to become cancerous for tumour growth to begin. Tumours have been experimentally induced in animals by chemical, physical, and viral agents, and by radiation. Cancer researchers no longer believe that a single drug will be able to cure cancer. Experts now believe that a combination of drugs will be the best method to kill tumours. One route being researched utilizes antibodies that bind to specific receptors on the tumour cell, thereby inhibiting tumour growth by blocking certain tumour-growth factors from entering the cell. Tumour necrosis factor (TFN), an immune-system protein, has been found effective in cutting off the blood supply to tumours, although too much TFN causes severe side effects. The work of physician Francis Peyton Rous, gave rise to the virus theory of the causes of cancer. In 1960, Rous found that he could transmit a cancerous tumour (sarcoma) from one hen to another by using an injection of tumour filtrate. The sarcoma virus was the first tumour virus identified, and it opened up a whole new area of cancer research. Rous shared the 1966 Nobel Prize for physiology or medicine for his work.

Analysis of Globalisation Strategy in McDonalds The WritePass Journal

Analysis of Globalisation Strategy in McDonalds Introduction Analysis of Globalisation Strategy in McDonalds IntroductionAbout McDonald’s:McDonald’s World Wide Locations Map:Globalisation and McDonalds:Globalisation strategy of McDonald:1. Think Globally but Act Locally:2. Pricing:3. Advertising/Promotional strategies:4. Social responsibility:Challenges for McDonald:Alternative Strategy of McDonald:Conclusion:Related Introduction According to Drori S. et al (2006), the definition of globalisation is the all countries of the world became inter connected with the process of globalisation in which process main social factors like influence, philosophy, marketplaces, government, privileges, standards, customs, belief, individuality, nationality, harmony developed disembodied from their three dimensional framework because of the quickening, flexibility, dissemination and extension of international streams of societies, goods, economics, descriptions and statistics. The United Nations  Economics and Social Commission for Western Asia say globalization is a widely-used term that can be defined in a number of different ways. When used in an economic context, it refers to the reduction and removal of barriers between national borders in order to facilitate the flow of goods, capital, and services labour although considerable barriers remain to the flow of labour. Globalization is not a new phenomenon. It began towards the end of the nineteenth century, but it slowed down during the period from the start of the First World War until the third quarter of the twentieth century. This slowdown can be attributed to the inward looking policies pursued by a number of countries in order to protect their respective industries however, the pace of globalization picked up rapidly during the fourth quarter of the twentieth century In other word, globalisation is a whole process. If we categorized as per the topic of orientation taken we can methodology ‘global as a geographical conception, characteristic it as of the narrow; equally an idea of ability and control, differentiating it as of regional independence; equally a traditional notion, differentiating it as of separation; and lastly, by way of a recognized idea, differentiating it as of nationwide. All of us know that the international business is one of the most important parts of any nation’s economy, but at the world level or actual time this works as an individual unit but not as whole world’s economy. This provides a wonderful benefit to international companies; meanwhile they previously have the awareness obligatory to harvest plus to marketplace goods and facilities intercontinentally. Countries continue significant in establishing actions, however their structure of mention aimed at profitable strategies can no lengthier remain limited to the nationwide economy. About McDonald’s: In October 1947, there was first restaurant opened in UK while after 30 years in December 2004 it reached at 1330 restaurants in all over the United Kingdom. Among those about 60 % restaurants are managed by the company and rest of them are operated by franchisees. The main story of the McDonald has started in 1940. McDonald has founded in 1940 as a simple fast food restaurant by two brothers. Maurice and Richard, two brothers had started McDonalds in California, United States. The first name if the McDonalds was â€Å"McDonalds Hamburgers†. After few years, the total profit of the McDonalds restaurant reached at $3, 50,000. The well-known distributor of Milk shake machine named Raymond Kroc, concerned in this business and deal with two brothers and got franchisee of McDonalds and established McDonalds system incorporation, the franchising company of McDonalds. In 1955 he became a founder of the company by purchasing share of $2.7 million. He also changed name of the company as McDonalds corporation and he demonstrated himself as the innovator who modernized restaurant industry of America. McDonalds is one of the most valuable brands all over the world with the goodwill of $25 billion. McDonald has founded in US and it has roots in Unite d States but now days it became a citizen of the whole world. The bar chart shows the McDonald’s total Assets, Equity, Revenue, Net Income and Operating Income till 2010. McDonald’s World Wide Locations Map: This Map Shows the McDonald’s strength almost all over the World. Globalisation and McDonalds: Global expansion of the McDonald is known as McDonaldisation of the society. It succeeds in very low time and firstly in US, than after it introduced in Canada in June 1967. In July of 1971, McDonald has opened with the partnership of Den Fujita, the local company of the Tokyo, Japan. About 20 year later McDonald has introduced in Moscow, Russia in the year of 1990. At the time of opening around 40,000 people were waiting in queue. In Moscow restaurant is too huge with the 23,675 square foot. In Russia, McDonald has served approximately 45,000 to 55,000 customers every day. Because of huge demand, company established a modern food-treating factory close to Moscow. Bigger restaurant than Russian McDonald has opened in Shenzhen city of China in 1990. This restaurant got success to attract more than 40,000 people on opening day. It also big restaurant as Moscow with an area of 28,000 square feet and about 30 cash counters. This Chinese McDonalds was a joint venture of the McDonalds Corporation and The General Corporation of Beijing Agriculture, Industry and Commerce. After two years in 1992, McDonald has started in Poland. There was two outlets started and each separately overpassed the records of both Russia as well china in terms of opening transection of the first day. Moreover, it verified as the most prevalent in East European Countries. The chart below shows worldwide establishment of McDonalds corporation. This table expresses total revenue of the McDonalds in different region. Globalisation strategy of McDonald: McDonalds has developed their unique globalisation strategy. McDonald include their fore main characters to make perfect business strategy. Are shown as below Think globally but act locally Pricing Advertising strategies Social responsibility 1. Think Globally but Act Locally: The main aim of the McDonalds Corporation is to focus locally with the global strategy. It always performs and supply all the operation, systems as per the requirement of the local factors. It always try to be fit in local traditions, cultures, society and political. McDonalds Corporation always keep special factors in mind while making their business strategy. It always performs as per the requirements of the different markets. Macdonald expenses lots of resources to develop and create its products as pre the local demands and traditions. However, once McDonalds corporation failed to do this, while establishment in Germany and Netherlands, consumers did not accept their local menu in the year 1970 because they wanted American food rather than their local menu. After this experience company realised that every restaurant’s local menu should incorporate some local tests as well but at a minimal level.At the time of establishing in India, McDonald has considered that Hindu community does not eat beef as per their Hindu belief. Therefore, they specially introduced new vegetarian series of the product in their menu. Also taking Muslim community in focus that Muslims did nit consume poke. Therefore, they only sell chicken and lamb. It had done separate preparation for Vegetarian and non-vegetarian. 2. Pricing: The other most important feature is their price differentiates than their competitor. This pricing strategy of McDonalds corporation is very reliable and unique. While fixing the price McDonalds takes some factors in consideration like local life style, income of the family, location etc.   The time of fixing price for the products, they also focus on the primary target group of the company, lower and power level. McDonalds enters in most of metropolitan city of the country in which it enters.Sometime during period of lean time company offers discounted price to boost their sell in short McDonalds corporation believes that to stay longer life in the market we should have unique pricing policy. 3. Advertising/Promotional strategies: Advertising is the other platform to the company by the help of which company introduce their product, boost to the customers etc. every organization have their unique and own promotional strategies. Here McDonalds arranges their promotional strategy as a part of advertisement. The worldwide promotional activities of the McDonalds corporation is organised by â€Å"DDB Needhamand Leo Burnettas† well their local collaborates in different countries. It sometimes organised by the local advertising company also. Other than advertisement, McDonalds corporation uses more promotional tools to promote their product. Company offers their product at law price; it gives toys to the children etc. most successful promotional strategies became very popular now days.McDonalds has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games and makes coolers of The Orange with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. In January and February 2008 there was an offer of buy one get one free by McDonalds UK particular for the Big Mac. Company introduced press coupons and those coupons can be exchanged at the McDonalds restaurant to get benefit of the product. To date, McDonalds has used 23 different slogans in United States advertising as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. 4. Social responsibility: The other most thing of the Morden business is care of society. Social responsibility creates positive image in the mind of customer. McDonalds corporation also believe in betterment of the society. It took part in social events, sponsored lots of charity shows, monetary aid etc.McDonalds corporation creates huge amount of local opportunity. McDonalds recruit local people too, McDonalds gives equal opportunity to the all employers. It gives chance to local employer at management position. McDonalds purchases their raw material from the local farmers. In addition, it gives information about the real formula of the quality of the raw material. For example in Indonesia and Russia, more than 80 % of the raw material purchased from the Local farmers. In 1990, there was a problem. Because of this particular problem, farmers cannot supply real required quality of the meat. Than after McDonalds corporation called experts from the other country to give knowledge about the agriculture. Challenges for McDonald: McDonalds corporation faced many problems in their life. In some of countries in which it entered, McDonalds corporation faced opposition from the anti-WTO organisation, anti-America, anti-capitalism, anti-globalisation activities etc. World Health Organisation also argued to the McDonalds corporation. It claimed whatever fast foods selling by McDonald’s are harmful to teenager and youngster. It increases their obesity and fat. In the year 1994 McDonalds corporation prosecuted by two groups’, activities allotting leaflets with the heading of â€Å"What’s wrong with the McDonalds which against the company. On the other hand, McDonalds corporation faces high competition from the competitors in US market. There are many brands, which can beat McDonalds at any time. Some of them are Starbucks, Burger King, Subway, Yum, KFC, and Pizza Hut etc. Alternative Strategy of McDonald: McDonalds has very effective and efficiencies globalisation strategy. The McDonald’s corporation proves it. The company very effectively operates it. Nevertheless, to make more and more market share company needs to change. Because of the objection of WHO and much other non-government organization McDonalds corporation should rebrand their company. According to WHO the fast food products of the McDonalds corporation is to harmful to the teenagers and youngsters because it increase obesity and fat in the human body. To clean up this image from the consumers mind McDonalds should be reformation of their selves. It can create new image in the mind of customers by introducing new name, symbol, logo, dress code, outlook of the restaurant etc. it will help in the new formulation of the McDonalds corporation. Conclusion: In this report, we saw that one of the key of successful business is globalisation. In the local market there may be large numbers of competitor but if you want to serve something new with the new way to your new customers for having something new in the future, than you must go to the way of globalisation. McDonalds had done this and we can see the position of the McDonalds now days. It is the biggest fast food restaurant chain of the world. In short to make your business in queue of the globalisation than and then you can get your desired results. Moreover, McDonalds needs to change itself to get better image in the teenager and youngsters mind. Because of it will continue to face problems from their competitors, NGOs and any other factors, to survive in the market will be very tough for the McDonalds corporation. Because of this main reason and to become market leader, McDonalds corporation should change their identity.

10 Job Resources for Students You Shouldnt Miss

10 Job Resources for Students You Shouldnt Miss Looking for work as a college student can feel like a job in and of itself. Luckily, there are a number of new resources you can use to track down the job you need to get through school or even the job that can serve as a springboard for your career. Here well take a closer look at the ten best resources for job hunting while youre still in school or as you make the transition from student to full time employee. CollegeRecruiter The College Recruiter website offers more than just a place to check out new jobs in emerging career fields. They also offer help with continuing education credits and ways for employers to find recent graduates who can breathe new life into a field or simply bring a fresh perspective to a company. If youre still not sure your major will be your lifes work, College Recruiter can help with career aptitude tests and details on the best places to work. Once you find the job you want, College Recruiter helps with building your resume and tips for those more difficult interview questions as well. College Magazine – Find an Internship Internships have come under some heavy fire and criticism lately but the fact remains – if you want to get your foot in the door, an internship is your best bet. This is especially true for markets that are especially competitive, including the creative arts and multimedia focused careers. College Magazines resource offers up a streaming view of internships with clients like O Magazine, Martha Stewart Living, Reboot and the CIA. Campus Riot The team at Surviving College knows that making it through your university years is more than just being able to get good grades and (hopefully) land your dream job. Surviving College offers help and advice on everything from whether or not store loyalty cards are worth the trouble for students to tips on the best ways to find and connect with ideal companies and internships to how to start a small business before youve even graduated. Career Thoughts Career Thoughts caters to both students and those already in the working world. Their approach is simple – if youre not in a job you love, youre not in the right job. Their helpful advice centers mostly around resume building and interview skills. They also offer advice on the best ways to search for companies that are hiring or on how to spot opportunities even the company itself hasnt considered. Finding a need and proposing a solution can help you stand out from other candidates and could even allow you to create your own position within a company. Job Stock Jon Stock is the go to place for freelancers of nearly every variety. Their feed of avaialble freelance positions is regularly updated and features a wide variety of available freelance projects in areas like programming, database management, content writing, blogging, graphic design and data entry. Unlike many other freelance job websites, you can search by company rating, rate of pay and location. Intern Queen If youve never seriously considered an internship or dont know if its the right thing for you, Intern Queen can help you make some sense of it all. The Intern Queen offers more than just an updated listing of some of the most interesting internships around – she also offers real world advice on how to find, land and survive your first internship without losing your mind. Her friendly, easy to follow and easy to relate to blog can help new interns adjust to the rigors of an all work, no pay lifestyle while offering keen insights that even seasoned interns will appreciate. Career Shifters Much like your major, your chosen career field can change as you grow and develop your own set of priorities, passions and talents. Career Shifters knows that the path to complete job satisfaction isnt always straightforward and they offer help on finding a different job, a new career or a whole new path from education to the ultimate dream job. They offer advice from people who have switched gears at various points in their life and offer helpful tips, job leads and food for thought. Lindsey Pollak Lindsey Pollak is the author of Getting from College to Career: Your Essential Guide to Succeeding in the Real World and is also a LinkedIn Ambassador and keynote speaker. Basically, she knows a thing or three about using your college years as a stepping stone to your dream job. Her blog – and the entire website – can help students, recent graduates and young professionals find the resources, tips and tricks they need to succeed. Resume Companion Resumes have changed over the past few years. There was a time when simply spelling out your achievements and highlighting your education was enough to put yourself at the head of the pack but these days youll need to go that extra mile to get noticed. While there are plenty of websites, self-help books and blogs with tips on creating an eye-catching resume, Resume Companion offers a sense of humor alongside new and creative ways to stand out from the pack. With resumes for iconic characters like Batman to tongue in cheek satire, their website provides the ideal place to blow off some steam and get a few new ideas for your resume. CareerCast In terms of a one-stop job website, CareerCast offers a wealth of information, leads and help with landing a full time career, part time job or freelance work. So how do they stand out from the sea of job websites? They offer specific searches for niche fields, including Construction Disability Diversity Energy Green HealthCare Nursing Trucking Veteran With a combination of old school advice, an easily searchable database of jobs and help in targeting specific and niche industries, CareerCast stands out from the rest and will help you to do the same.

Movie Piracy Hurts the U.S. Economy Essay Example | Topics and Well Written Essays - 750 words - 13

Movie Piracy Hurts the U.S. Economy - Essay Example The estimated loss in millions because of movie piracy cannot be substantiated; it hurts the economy because IP protection costs for firms continue increasing, brand value and sales are lost, consumers get low-quality goods and the government continues to lose tax revenue. The first way that movie piracy hurts the economy is that it results in lost sales and brand value for companies, in addition to the costs incurred for increased Intellectual Property (IP) protection. Guaranteed protection of these companies is possible when the proprietors get limited exclusive rights to the economic rewards provided by the market for creating products. According to a report released by the U.S Government Accountability Office in 2010, there are many negative, economic effects arising from piracy and counterfeiting on the U.S economy (3). However, based on this report, the many claims that piracy has led to the loss of many American jobs and the loss of millions of U.S dollars are not valid (U.S Government Accountability Office 11). It is as a result of this statement that critics argue that perhaps there are little or no negative economic effects of movie piracy on the U.S economy. Today, movie piracy is so common that a person does not necessarily need advanced c omputer skills to gain access to illegal movies. Of course, this is a move that has led to companies looking for advanced ways of protecting their IP, which is known as costly affairs. If movie piracy was non-existent, new copyright companies in the entertainment industries would not lose their creative work without getting paid for their work. Essentially, piracy of movies is part of the reason contributing to lost sales and brand value for so many movies in the U.S. The second way that movie piracy hurts the economy is because leads to consumers getting low-quality goods and their safety risks increase.

The investigation of RTF virus Essay Example | Topics and Well Written Essays - 2000 words

The investigation of RTF virus - Essay Example The individuals affected by this virus hesitate to come forward and test themselves. Due to this, the organizations like WHO are unable to help the people affected by this virus. People affected by RTF are unwilling to co-operate with these organizations and this in turn leads to a situation where the affected lose their lives. This is due to the undiagnosed situation and the negligence of the patients. WHO is one among the voluntary health organizations that assist and guide people to overcome and prevent themselves from diseases. This organization also helps the people affected by deadly virus and diseases and helps them in recovering. These organizations get the help and assistance from philanthropists and they provide treatment for people who suffer from poverty. In spite of the initiatives from WHO, people are reluctant to approach them and seek medical help. Lack of awareness is the major problem and it leads to various severe consequences. WHO creates awareness among the people and this makes them aware of the diseases. These organizations are ready to spend money to cure these diseases and to prevent people from getting affected by these diseases. Once people get affected by this virus, they can approach the health centers that provide treatment for this disease. WHO cannot find the people affected by this deadly virus. ... To conduct such study and survey, the support and co-operation of the public is the important requirement. If the public does not support and them, it will be difficult for these voluntary organizations to help the affected. As people hesitate to reveal that they are affected by RTF, the treatment becomes a problem. The hesitation is due to the cultural factors. The sexual behaviors and acts depend on the culture. People follow their culture and they are reluctant to change according to the prevailing situation. This leads to various problems and the affected people fall as victims to death. The culture is an important factor that decides the people's behavior in the society. The culture and its activities does not allow them to Come forward if they are affected by RTF. The patient's do not approach any medical centers to get them tested. Even a primary test can reveal their illness and will prove whether they are affected by RTF. Since it is a sexually transmitted disease, people have more hesitation and they do not want others to know about their illness. This is due to the cultural influence and it worsens the current situation. The medical centers guide the infected people and this helps them to recover soon. WHO is the best organization that serves the public and it is one among the voluntary organization that helps the people affected by deadly diseases. Theoretical Issues As a culture expert I must decide on the investigations and early tests that would reveal the number of people affected by RTF. Preliminary tests should be conducted to find out the number of people affected by this virus. Once the numbers of people are known, it is easy to detect the people who are